ILLUMINATION Book Chapters
Digital Intelligence — Chapter 14
Critical Technical And Business Considerations for Data Solutions In Digital Ventures

Chapter 1, Chapter 2, Chapter 3, Chapter 4, Chapter 5, Chapter 6a, Chapter 6b, Chapter 7a, Chapter 7b, Chapter 8, Chapter 9, Chapter 10, Chapter 11, Chapter 12, Chapter 13, Chapter 14, Chapter 15, Chapter 16, Chapter 17, Chapter 18, Chapter 19, Chapter 20, Chapter 21
Technical leaders of digital ventures leverage architectural and design thinking skills, established and emerging technology stacks, project management methods, and many digital enablement tools to create customer-focused solutions for digital transformation goals.
These bespoke solutions can manifest as digital products or services depending on the purposes and the scope of the transformation initiative.
In these bespoke solutions, there is one critical item that requires special attention from all stakeholders. It is data solutions.
Particularly Big Data solutions pose distinct requirements. These solutions require additional expertise beyond technical teams.
Apart from essential architectural considerations by venture technical leaders, these solutions also require domain knowledge of data and information management expertise.
At the highest level, technical leaders responsible for data platforms need to identify optimal approaches to collecting, storing, processing, analyzing, and presenting Big Data.
However, practical solutions covering these broad processes must be architected by specialized Big Data architects, experienced information architects, and with input from experienced information management professionals.
Big Data solutions require heterogeneous technology stacks and tools to fit the purpose of the digital transformation solution. It is essential to realize that no single technology or tool can provide everything for developing Big Data solutions.
There may be some marketing pitches for a one-tool-fits-all solution, but they all fall short of delivering end-to-end solutions when looked at closely from my experience. I haven’t seen such a tool in many decades of experience.
Due to their dependencies and relationships to many components, attributes, and factors, Big Data solutions cannot be developed in isolation and silos.
Digital technology leaders need to consider the entire ecosystem and break the silos that think in isolation and focus on integration and federation. Integrated architectural factors can affect the venture as a whole, not such a single initiative as far as data solutions are concerned.
Data platforms and Big Data solutions require flexible capacity and highly scalable systems, processes, technologies, and tools from an infrastructure perspective. Scalability and capacity management are fundamental requirements for Big Data solutions.
Even in a small amount, compromising scalability and capacity requirements can cause undesirable situations, troubled projects, and failed service levels when the solution was in production. Scalability and capacity requirements must be taken into consideration in the early phases of developing the solutions.
The modularity of the solution plays an essential role in scalability and capacity management. When designing modularity requirements, the key consideration is that the modules of the solutions (building blocks) must fit into the big picture of the solution.
For example, the same data could be used by different initiatives, projects, and services rather than creating unnecessary data access silos in the venture. Failing modularity can pose financial implications, and customer satisfaction issues and even may cause regulation non-compliance.
Big Data solutions in digital ventures require thinking out of the box. The entire team needs to approach solutions as innovators. The technical team must understand the intricacies of the latest data management and compliance technologies.
For example, there is a trend in the industry for trying new data analysis methods without binding to traditional electronic data warehouse (EDW) resources and ETL (Extract, Transform, Load) processes. ETL refers to copying data from one or multiple sources into a destination system that represents the data differently from the source and in a different context than the source
The venture technical team must consider mixing open source and commercial systems based on their applicability and meeting the requirements in terms of data management tools and analytics technologies.
For example, OLTP (Online Transactional Processing) can be designed using commercially available relational databases for structured and open-source Apache Casandra databases supporting semi-structured databases. OLTP is a data processing technique that can run transactional tasks like inserting, updating, and deleting data in database files. The OLTP process is commonly used in finance, retail, and customer relationship data solutions.
Data sources in digital ventures keep changing. They come from multiple modern and legacy sources. Every day new data sources become available, and some data sources get decommissioned.
Another key consideration is determining the timelines of data ingestion in the venture from solution readiness and quality management perspectives. Data ingestion is the process of importing, transferring, loading, processing, and storing data for use. Data ingestion is a critical aspect of Big Data analytics in the modernization and transformation context of digital ventures.
Data ingestion can be on a synchronous, asynchronous, or real-time basis. The data architecture team needs to articulate the selection of these options with compelling business reasons. They need to obtain validating input and approvals from data subject matter experts, business stakeholders, and the solution governance body.
As it is vital to choose the type of processing to perform, whether real-time or batch processing, data processing may involve descriptive, predictive, prescriptive, diagnostic, and ad-hoc. To meet these analytics requirements, the technical team needs to factor in the latency expectation of processing from business sponsors. These factors can play an essential role in the success of data solutions.
After ingestion, the next point to consider is data access. Data access can be in random or sequential order. Data access patterns require careful and detailed visualization in the solution planning phase. Data access patterns are necessary to optimize data access requirements.
There are many patterns available in data application integration and interface body of knowledge. For example, some common patterns are accelerating database resource initialization, eliminating data access bottlenecks, and hiding obscure database semantics from data users.
The database optimization process requires careful consideration at various stages. Using optimization techniques can improve the quality and speed of data access, and read and write activities. Some critical optimization considerations are using appropriate indexes, removing unnecessary indexes, and minimizing data transfers from client to server.
These are very high-level data lifecycle management considerations in digital ventures. These points can be considered only the tip of the iceberg in developing Big Data solutions for digital transformation initiatives. The devil is in the detail for these items covered in this article.
Digital technology leaders don’t have to go into the details of each building block. However, they need to be aware of these items and ensure the architecture, design, and technical specialist teams consider them and constantly create solutions with transparent input from business stakeholders.
The crucial role of the digital technology leader is to break silos and facilitate integrated data solutions as data in digital ventures are the most complex part of the solution. If data is compromised and not used properly, many aspects of the venture are affected from financial and customer satisfaction perspectives.
Requirements for data solutions are dynamic. They keep changing based on industry, initiative goals, customer expectations, and many other factors that can be beyond the controls of the architecture and design team.
Therefore, technology leaders must encourage the core and extended team to use established methods, re-usable intellectual assets, proven processes, purposeful technologies, and well-supported tools to produce successful data solutions for the digital venture.
Other chapters
Chapter 1, Chapter 2, Chapter 3, Chapter 4, Chapter 5, Chapter 6a, Chapter 6b, Chapter 7a, Chapter 7b, Chapter 8, Chapter 9, Chapter 10, Chapter 11, Chapter 12, Chapter 13, Chapter 14, Chapter 15, Chapter 16, Chapter 17, Chapter 18, Chapter 19, Chapter 20, Chapter 21


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