Content discovery on ILLUMINATION
Here’s How Writers Can Remove the Fear of Promotion.
Reviewing vision, discovery, strategy, and promotion
An overview of content discovery, strategy, and dissemination
While interacting and conversing with ILLUMINATION writers and editors, some emerging topics came to my waking state of consciousness. Thank you for the feedback provided via email and other means.
Within the last few days, I met bold entrepreneurs, prolific writers, and content strategists who joined our mission.
There are also some writers on the reserved end of the spectrum depicting shyness in our ecosystem. These reserved writers are shy about promoting their content.
Therefore, in this article, I want to share my thoughts on the importance of promotion for content strategy and marketing. Promote or die!
Rationale for promotion
Promotion is a misunderstood concept and can pose connotations and paradoxes for creative people. This dilemma is well known.
At the most fundamental level, promotion is an essential survival factor. Promotion is a critical business and leadership capability. Without proper promotion, creative people cannot achieve their goals. We can be the best inventor, innovator, writer, or an artist, but if we don’t promote our products and services, there won’t be much business value for our creation.
There is no shame in the promotion. The fear and anxiety for promotion are false and perceptual. Some underachievers use the merit of promotion as evil. High achievers use effective promotion as an innovative tool. We can model super achievers and entrepreneurial and creative leaders like Elon Musk, Steve Jobs, Lady Gaga, Madonna, Henry Ford, Rupert Murdoch, Richard Branson, Bill Gates, and many more. Can you imagine we knew about these leaders if they were not promoted?!
Promotion is a fact and necessity of life and an essential success factor for business. A growth mindset can leverage effective promotion to survive and thrive. It is so critical that brilliant ideas, useful products, and services cannot reach consumers without proper promotion.
The key concern is the fear of being spammy. There may be a truth in this fear. However, there is a fine line between promotion and spam. It is not too difficult to distinguish smart promotion from stupid spam.
I endorse the smart, ethical, considerate, relevant, contextual, and professional type of promotion, especially in content strategy and marketing.
We must promote our ideas, vision, strategy, and goals consistently in the right context to the right audience to achieve our goals. Period.
In this context, I want to provide some thought leadership and guidance on our collaborative mission.
Strategy and Discovery Phase for ILLUMINATION
With your support and commitment, we are progressing in the strategy and discovery phase in building ILLUMINATION.
Inevitably, every initiative can have some teething problems and challenges.
In this initial phase, we must tolerate uncertainty and ambiguity.
Creation starts with chaos.
While refining our content strategy, I noticed some teething problems.
One commonly mentioned issue is annoying alerts sent to the editors. To prevent this nuisance, one of our experienced community mentors recommended submitting published articles to the publication, not unpublished. This quick workaround can subside the alerts and relieve our valuable editors.
Two key Improvement actions for writers
Let’s submit our articles in either draft or the published format.
Unlike other publications, we trust the capability of our writers and accept both draft and published articles. This simple practice can increase our productivity. If you know our editors, perhaps you can request an offline review before submitting.
Use tags wisely
If you want your articles to appear in the themes of our publication, you can use the relevant tags to appear in the desired tab. The key tags coded in our publication are business, technology, science, philosophy, personal growth, poetry, and fiction.
For example, if your article relates to business, then tag it as “business”. Tagging will enable your article to be shown in the business tab at the top of the publication page. This simple yet effective practice can help us better organize our content. Some readers may like this well-organized view.
Reading
Our writers keep submitting valuable content showcasing their insightful articles on a diverse range of topics. I am excited to review and cherish terrific content. ILLUMINATION turned out to be my supplemental knowledge source and an extended library to my reading list.
Harvesting
Our editors brought insightful articles buried under the dust. We are reviving high-value content on Medium, creating visibility and awareness for our readers. Proudly and humbly, our mission adds critical value to our readers’ community.
Thank you for enriching our growing ecosystem with your creativity.
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Sample Health Improvement Articles for New Readers
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I publish my lifestyle, health, and well-being stories on EUPHORIA. I wrote several articles on major diseases and valuable nutrients for health. My focus is on metabolic, cellular, mitochondrial, and mental health. Here is my collection of Insightful Life Lessons from Personal Stories.
You might join my seven publications on Medium as a writer by sending a request via this link.
You might find more information about my professional background.
I write about health as it matters. I believe health is all about homeostasis.