Make Money on Medium
Chapter 18: Boosting Your Brand with a Newsletter (Sf)

Chapter 18 outlines what you need to know to launch a newsletter that boosts your brand and builds your audience.
Let’s not decide to have a newsletter because other writers have them or because you’ve seen or read some great publications cruising Medium.
Let’s be more strategic. What do you hope to accomplish after putting in all the blood, sweat, and time?
Here are some valid reasons writers launch newsletters to jumpstart your thinking:
- Build your brand — newsletters establish your authority and position as an expert.
- Grow your audience — newsletters attract new readers.
- Monetize your content — repurposing your content in newsletter form earns you more money.
- Share your insight — newsletters help you share your thoughts, insights, and opinions.
- Drive traffic — Newsletters drive traffic to your Medium page, website, or social media channels.
- Strengthen reader relationships— newsletters increase follower loyalty.
The book chapters are hyperlinked for easy access. Click on the title that interests you most.
Table of Contents, Foreword, Introduction, 1: What is Medium, 2: Navigating Your Homepage, 3: Getting to Know Your Homepage, 4: Exploring the Profile Picture Drop-down, 5: Searching for Stories from Your Homepage, 6: Navigating Your Story Homepage, 7: Writing/Editing Great Stories, 8: Jazzing Your Stories with Images & Embeds (Sf), 9: Publishing Great Stories (Sf), 10: Managing Your Stories (Sf), 11: Tunning Your Account Settings & Preferences (Sf), 12: Getting More Email Subscribers (Sf), 13: Using the Help Center to Get Answers (Sf), 14: Gaining Your First 100 Followers (Sf), 15: Building a Following with Publications (Sf), 16: Earning Money at Medium (Sf), 17: Continuing to Gain Followers (Sf), 18: Boosting Your Brand with a Newsletter (Sf), Appendix A: Locate Commands Fast, Appendix B: Top70 Most Popular Topics, Appendix C: Top 50 Medium Publications, Appendix D: Keyboard Shortcuts, Glossary.
You might check my recent interview conducted by Dr Mehmet Yildiz, chief editor of Illumination Integrated Publications, on Medium, introducing me and my book to the writing and reading community.