avatarJohn D. Leavy

Summary

The provided content discusses strategies for increasing email subscribers on Medium to enhance direct communication, relationship building, story visibility, traffic, conversions, and data analytics for better story performance.

Abstract

The web content delves into the importance of acquiring email subscribers for writers on Medium. It emphasizes that having email addresses is akin to holding "Golden Tickets" in the marketing world. The article outlines several benefits of email subscriptions, including the ability to communicate directly and build stronger relationships with readers, increase story visibility by notifying subscribers via email, drive traffic and conversions through email marketing, and utilize data and analytics to optimize story performance. The chapter is part of a larger guide, "The Medium Quick Reference Guide," which offers comprehensive insights into writing, building a following, and earning money on Medium. The content also promotes an interview with John D. Leavy, a best-selling author and expert on the platform, providing further resources for readers to explore.

Opinions

  • Email subscribers are highly valued for their role in personalized communication and relationship building.
  • Notifying subscribers via email when new content is published is seen as a key strategy for increasing visibility and engagement.
  • Email marketing is considered effective for driving traffic to stories and converting readers to regular followers or customers.
  • The collection and analysis of data from email subscribers are recommended for optimizing the performance of Medium stories.
  • The content suggests that promoting subscriptions to followers and managing email addresses through importing and exporting can accelerate the growth of a writer's following on Medium.
  • The reference to "The Medium Quick Reference Guide" implies that structured learning and practical advice are crucial for success on the platform.
  • The mention of John D. Leavy's interview serves to endorse his expertise and the value of his insights for the Medium community.

Make Money on Medium

Chapter 12: Getting More Email Subscribers (Sf)

Image courtesy of the author.

Chapter 12 covers what Marketing agencies consider email addresses — the Golden Ticket.

You may be wondering why you have email subscribers on Medium. There are several reasons to encourage users to sign up to receive your stories:

  • Direct communication — if you have someone’s email, you can communicate with them more personally.
  • Build relationships — emails allow you to build stronger relationships with your readers.
  • Increased visibility — when you publish a story, your subscribers receive a message in their inbox.
  • Traffic and conversions — Email marketing helps drive traffic to your stories and website.
  • Data and analytics — this data can help you optimize your stories for better performance.

This chapter discusses sending your stories to email subscribers and allowing them to email you back. It also mentions promoting subscriptions to your followers and importing and exporting the addresses.

Build a Following Faster: The Medium Quick Reference Guide.

The book chapters are hyperlinked for easy access. Click on the title that interests you most.

Table of Contents, Foreword, Introduction, 1: What is Medium, 2: Navigating Your Homepage, 3: Getting to Know Your Homepage, 4: Exploring the Profile Picture Drop-down, 5: Searching for Stories from Your Homepage, 6: Navigating Your Story Homepage, 7: Writing/Editing Great Stories, 8: Jazzing Your Stories with Images & Embeds (Sf), 9: Publishing Great Stories (Sf), 10: Managing Your Stories (Sf), 11: Tunning Your Account Settings & Preferences (Sf), 12: Getting More Email Subscribers (Sf), 13: Using the Help Center to Get Answers (Sf), 14: Gaining Your First 100 Followers (Sf), 15: Building a Following with Publications (Sf), 16: Earning Money at Medium (Sf), 17: Continuing to Gain Followers (Sf), 18: Boosting Your Brand with a Newsletter (Sf), Appendix A: Locate Commands Fast, Appendix B: Top70 Most Popular Topics, Appendix C: Top 50 Medium Publications, Appendix D: Keyboard Shortcuts, Glossary.

You might check my recent interview conducted by Dr Mehmet Yildiz, chief editor of Illumination Integrated Publications, on Medium, introducing me and my book to the writing and reading community.

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