Content Repurposing Strategies

Repurposing With The Article-A-_____ Strategy

An article a ______? Surely you can’t be serious…

Yes, I’m very serious. And don’t call me Shirley (wonder how many people will get this one?)

An article a ___________?

And you get to fill in the blank…

An article a day, a week, every 3 days, etc.

Listen, when I look at one of my articles or a student’s article I don’t just see an article. I see multiple marketing messages, multiple products, blog posts, e-courses, webinars, and on and on it goes.

You can take just one article and turn it into multiple marketing messages. What if you were able to do that and had access to that many articles where you wrote one a _______?

Now, do I absolutely write one a day? Yes, most of the time, either for myself or someone else that I do content marketing for, but most of the time I write one for myself.

Some of you don’t see all of them. I still write a weekly column for the newspapers on relationships from back when I was a relationship coach. I usually don’t put those out on the internet, just in the newspaper.

Over all, my standard is pretty close to one per day.

Then I can look at that article and ask,

“How else can I use this?”

I often use it as an article right here on Medium and one of the publications on Medium called Illumination. Medium and Illumination are great for paying attention to your audience and creating products from what they like the most.

I’ll take those and repurpose them into multiple marketing messages and products. Folks, when you create an article a ______ you’re reaching repurposing heaven.

The two business sayings that I’m the most sick of hearing, because they’re the two most popular, and the two most likely for someone to never tell you how to do it. I didn’t say that very well, but these two business maxims, everybody says them, but nobody tells you how to do it.

One is to think outside the box. I’m sick of that one because there is. no. box. The second is to work smarter instead of harder. That sounds good, but how do you do it?

This is how. By repurposing your content you don’t have to create something huge and brand new all the time. You can take your articles, those 300-word samples of your expertise, and repurpose them all over the internet as marketing messages and info-products.

P.S. — Wanna know how I repurpose so much of my content in just moments? Easy answer: Templates. And I reveal 3 of them in this mercifully short webinar replay.

Grab the mercifully short webinar replay right here.

BONUS! — The last 10 articles (including this one) have been about repurposing. You’re invited to check them out below. I’d be honored if you leave a comment, a clap, or even highlight the parts you like.