Creating enough content driving you crazy?
How to Quickly & Easily Get More Out of One Piece of Content than You Ever Thought Possible
3 Profitable Ways to Repurpose Your Content
Insanity: Doing the same things over and over again, that don’t work, and expecting different results.
Hyper-Sanity: Repurposing is using the same content over and over again and getting great results
Fun way to start a piece of content, huh?
It’s true though.
When I coach with new students and members about their content creation, one of the biggest challenges I hear is this:
“Creating a new piece of content for everything I do is driving me crazy and wearing me out!”
I’m here to rescue your sanity.
While there are many ways to make consistent, even daily, content creation so much easier, one of my favorites is repurposing your current content.
This really is working smarter instead of harder.
3 Profitable Ways to Repurpose One Piece of Content
Let’s say you’ve created a blog post for your blog. Good on you!
Now let’s look at 3 profitable ways to repurpose this one piece of content, one each in text, audio, and video.
Medium & Illumination
This is my current favorite source of high quality free traffic. And I can prove it — because you are reading this article right here on Medium and one of the publications on Medium called Illumination.
Bring that blog post on over, add some graphics and a call to action, and you’re good to go!
Podcast
Why start from scratch when your blog post has all the content you need to create a short to medium length podcast.
Back when I was a Counseling Psychologist and wrote a weekly relationship column for the newspaper, each week I would take that column over to the #1 soft rock morning show station and do 2 three minute interviews.
From a content delivery standpoint, podcasting is the exact same thing!
YouTube
Turn your blog post into a YouTube video with just 4 slides:
- Title Slide
- Problem Slide
- Solution Slide
- Call to Action Slide
Bonus Tip 1 — If you’ve created a 3 tips or 3 mistakes blog post, each tip or mistake can be it’s own video = 3 YouTube videos!
P.S. — Wanna know how I repurpose so much of my content in just moments? Easy answer: Templates. And I reveal 3 of them in this mercifully short webinar replay.
Grab the mercifully short webinar replay right here.
P.P.S. — The last 9 articles (including this one) I’ve had published on Medium/Illumination have been all about the power of repurposing — here are the links for you: