Success Stories of ILLUMINATION
76,000 Views of a Single Story
A story by Dr. Brian E. Wish on ILLUMINATION went viral today
Amazing things happen on ILLUMINATION each day. Serendipity can create magical moments.
Update 20 August 2020: Story has now 76,000+ views and still trending
Update 20 July 2020: Story has now 69,000+ views and still trending
Update 25 July 2020. Story has now 72,000+ views and still trending
Introduction & Context
As an editor, I enjoy checking trending stories on ILLUMINATION every day. The success of our writers gives me joy and happiness. Sharing success stories can be a source of inspiration for many of us. Therefore, I’d like to share my observations and thoughts on the success of a story.
A story authored by Brian E. Wish, PhD., and published on ILLUMINATION on 13 July 2020 received 52,000 views within the last 24 hours and still trending.
The story was curated by Medium and distributed to two topics #Politics and #Election 2020 on 14 July 2020. First two days, the story performed in the normal range. However, since yesterday (16 July), it suddenly started trending non-stop.
Due to this fantastic success, I want to analyze the story and the attributes of the author to give you some ideas.
Here’s the screenshot of this trending story on the publication dashboard.
Views profile of the story
Reading time profile of the story
Views are desirable, but more importantly, I measure the success of a story from member reading time. This single-story gained 663 hours of reading time from Medium members. 91% of viewers of this story are Medium members.
My interpretation of success for this story
In my view, there are six critical success factors that make this story viral.
I want to comment on each point briefly, based on my experience with the writing practice of Brian E. Wish, PhD. As you may know, Brian is an accomplished writer and a consulting editor of ILLUMINATION.
You can read Brian’s editor bio from the attached link.
1. Content Quality
As an accomplished writer, Brian’s stories are presented with logic and compelling arguments. The structure of the story is appealing. Use of language is clear and accurate. Brian always submits high-quality articles and is highly successful in Medium curation process.
2. Content Style
Even though Brian has a strong academic background, his stories are written in simple language. The style appeals to a wide range of audience. Anyone can follow the logic and understand the flow of the narrative easily.
3. Writer’s Credibility
Many stories of Brian are curated by Medium curators and distributed to multiple topics.
Curation is not necessarily is the only way for an article to be recognized by the mass audience; however, in this instance, it helped. As soon as the story was distributed to the topics, it started trending.
Brian shared his curation experience with samples in a detailed story.
You can also access many of Brian’s curated stories from the attached link.
Brian is a top writer in #government and #politics tags.
This recognition helps his stories gain visibility.
At the most basic level, top writer status seems to assist the algorithm in triggering the content to be visible to the curators.
You can find his top writer status and meet many more top writers from the attached link.
You can connect with Brian E. Wish, PhD by clicking on his profile.
4. Timely Publishing of Story
As the old adage goes, timing is everything. In my view, this story was published timely, as election discussions take place heavily in the media. Readers are after high-quality content with insights from credible writers. Timely publishing and credible content can be an excellent combination for successful content dissemination strategy.
5. Amplification by Publication
Publications play an essential role in amplifying stories on Medium.
For example, we distribute the stories to our subscribers daily. The distribution takes place in a story format which I send and a newsletter format that we email to our subscribers.
Besides, we share our stories on multiple social media platforms. It is a common practice that we tweet all our stories automatically and encourage readers and editors to tweet stories after reading them.
6. Serendipity
One of the critical values of ILLUMINATION is creating serendipity. Some may call it luck or karma, but I prefer the term serendipity. The term serendipity has more scientific attributes. My experience is that we can create serendipity proactively by engaging in the dissemination and visibility of our content. Luck does not happen by itself. We create it by investing our energy to make it happen.
Impact of the story for publication
The success of this story not only affected the author but also brought substantial traffic to the publication. For example, after this story went viral, ILLUMINATION gained an additional 27, 150 new visitors. This unusual traffic is an excellent contribution to our writers as some of these new visitors can discover our other writers who write on similar topics. It is a win-win situation at the end.
Conclusions
We all desire our content to get viral and reach out to a broad audience. However, it is unpredictable for stories to go viral. There appear to be some considerations that may increase the chance and influence the outcome.
The key points are the quality of the content, appealing writing style, the author's credibility, high-impact topic, and timeliness. The curation process and content amplification by publications can also play an important role.
The success of the story demonstrates that Medium has the capacity to provide visibility to high-impact and on-demand topics. The platform is not as quiet as some may think.
Six hundred sixty-three hours of reading time for a single five-minute story within 24 hours is remarkable.
I shared my observations and views and would be interested to know your perspective on this exciting topic for writers.
Where is this viral story?
Thank you for reminding me.
Apologies, I almost forgot to provide a link to this fantastic story because of the sensation it created in our publication.
Here’s the link to this famous story. Perhaps it will create a history for our publication. Let’s see. Enjoy it!
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