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AHa9wYs2G-wctdxQ.png)"></div> </div> </div> </a> </div><h1 id="f304">Minutes Read</h1><p id="88c1"><b>Minutes Read </b>is the total amount of time spent reading your publication.</p><figure id="325a"><img src="https://cdn-images-1.readmedium.com/v2/resize:fit:800/1*CP933wHNNOhFoqdJA6qDfA.gif"><figcaption></figcaption></figure><p id="3e67">Prior to October 2019 (when <a href="https://readmedium.com/mediums-new-method-of-calculating-earnings-965d5dc2dcff">Medium changed how members of the Partner Program were compensated</a>), <b>Minutes Read</b> was an <i>interesting </i>statistic, but not that useful. Now that <a href="https://readmedium.com/how-is-medium-article-read-time-calculated-924420338a85"><b>Total Member Reading Time</b></a><b> </b>is essentially the sole determinant of MPP earnings, this statistic is more important.</p><div id="85ce" class="link-block"> <a href="https://readmedium.com/mediums-new-method-of-calculating-earnings-965d5dc2dcff"> <div> <div> <h2>Medium’s New Method of Calculating Earnings</h2> <div><h3>Dissecting the changes to how Medium Partner Program writers are compensated</h3></div> <div><p>medium.com</p></div> </div> <div> <div style="background-image: url(https://miro.readmedium.com/v2/resize:fit:320/1*lPcE--SKrA7FfLU4_Wvg8w.png)"></div> </div> </div> </a> </div><p id="a623">Still, this statistic can be misleading since it includes both internal and <a href="https://readmedium.com/medium-views-by-traffic-source-61f2cbfdc0e4">external traffic sources</a> (meaning both unpaid views and paid member views are counted together).</p><div id="42a0" class="link-block"> <a href="https://readmedium.com/medium-views-by-traffic-source-61f2cbfdc0e4"> <div> <div> <h2>Medium Views by Traffic Source</h2> <div><h3>Understanding Medium’s external referral section and article traffic sources</h3></div> <div><p>medium.com</p></div> </div> <div> <div style="background-image: url(https://miro.readmedium.com/v2/resize:fit:320/1*eKJy7T2UN9hu2sfi9_c2EA.png)"></div> </div> </div> </a> </div><h1 id="1298">Unique Daily Visitors</h1><p id="81bc"><b>Unique Daily Visitors</b> is the average number of unique daily visitors who have visited your publication. Each visitor is counted once per day, even if they view multiple pages or the same page multiple times.</p><figure id="2700"><img src="https://cdn-images-1.readmedium.com/v2/resize:fit:800/1*fSvb-dhqd_1jwPgGn0kzrA.gif"><figcaption></figcaption></figure><blockquote id="7b4f"><p><b><i>In my experience, Unique Daily Visitors is the best of the three statistics for gauging the success of your publication over time.</i></b></p></blockquote><p id="b1a0">This is primarily due to the fact that this metric essentially controls for repeat readers, and as a result, is a better proxy for your publication’s ability to continually reach new readers.</p><figure id="6000"><img src="https://cdn-images-1.readmedium.com/v2/resize:fit:800/1*9gEmfU5S4gbm0GB-0fEVkg.png"><figcaption></figcaption></figure><p id="796d">★★★ Medium only allows writers to view a 90 day history tracking metrics such as <b>unique daily visitors</b>. To analyze and compare data over longer periods of time, jot down your stats or take a screenshot every 90 days, so that you can track your progress over time. ★★★</p><h1 id="aefb">How to View Your Publication Stats</h1><h2 id="e746">Step 1.</h2><p id="a2cc">Click on your publication avatar located in the upper right hand corner of your screen.</p><figure id="7ad3"><img src="https://cdn-images-1.readmedium.com/v2/resize:fit:800/1*d5C54FBhwrSVlMgQ6AQFKQ.png"><figcaption></figcaption></figure><p id="deaf"><b>Note</b>: <i>If you are not already viewing a story in your publication, you will need to navigate to a story in the publication you

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are trying to look up the stats.</i></p><h2 id="2a54">Step 2.</h2><p id="f22f">Click on the stats button from the drop down menu.</p><figure id="187e"><img src="https://cdn-images-1.readmedium.com/v2/resize:fit:800/1*1wms6PJMwGQhCZSCE5Lt8g.png"><figcaption></figcaption></figure><p id="84fa">— <a href="https://readmedium.com/ccf1b677570b?source=post_page-----62a55abc133c----------------------">Casey Botticello</a></p><figure id="02b5"><img src="https://cdn-images-1.readmedium.com/v2/resize:fit:800/0*yJDJbzOoUu7cK5RT.png"><figcaption></figcaption></figure><p id="1174"><i>Thanks for reading this article! Leave a comment below if you have any questions. Be sure to sign up for the <a href="http://bit.ly/MBG-Footer-1"><b>Blogging Guide newsletter</b></a>, to get the latest tips, tricks, and news about writing on Medium and to join our Facebook group, <a href="http://bit.ly/Medium-Facebook-Group-Footer-Link"><b>Medium Writing</b></a>, to share your latest Medium posts and connect with other writers.</i></p><div id="0037" class="link-block"> <a href="https://bloggingguide.substack.com/"> <div> <div> <h2>Blogging Guide</h2> <div><h3>Learn How to Make Money Writing Online and Navigate The Digital Publishing Landscape | Medium · Substack · Amazon KDP ·…</h3></div> <div><p>bloggingguide.substack.com</p></div> </div> <div> <div style="background-image: url(https://miro.readmedium.com/v2/resize:fit:320/0*_ZId6dtoNIsTwsFv)"></div> </div> </div> </a> </div><h2 id="e525">If you liked this article, here are some other articles you may enjoy:</h2><div id="c767" class="link-block"> <a href="https://readmedium.com/medium-article-search-engine-optimization-medium-seo-9249f18e8e76"> <div> <div> <h2>Medium SEO: Medium Article Search Engine Optimization</h2> <div><h3>A beginners guide to making your Medium stories search engine friendly</h3></div> <div><p>medium.com</p></div> </div> <div> <div style="background-image: url(https://miro.readmedium.com/v2/resize:fit:320/1*DzM4fLOndRwb8_gM17u3BA.png)"></div> </div> </div> </a> </div><div id="f768" class="link-block"> <a href="https://readmedium.com/medium-enhanced-stats-chrome-extension-5a98e60be194"> <div> <div> <h2>Medium Enhanced Stats Chrome Extension</h2> <div><h3>The must have extension for any Medium writer who cares about their stats!</h3></div> <div><p>medium.com</p></div> </div> <div> <div style="background-image: url(https://miro.readmedium.com/v2/resize:fit:320/1*ny1VYvAqa4FmRzRRqdkLIg.png)"></div> </div> </div> </a> </div><figure id="f0e3"><img src="https://cdn-images-1.readmedium.com/v2/resize:fit:800/0*kWdakyUG3Lk6Xeq4.png"><figcaption></figcaption></figure><p id="7b13"><b>Casey Botticello</b> is a partner at Black Edge Consulting. Black Edge Consulting is a strategic communications firm, specializing in online reputation management, digital marketing, and crisis management. Prior to founding Black Edge Consulting, he worked for BGR Group, a bipartisan lobbying and strategic communications firm.</p><p id="6705">Casey is the founder of the Cryptocurrency Alliance, a Super PAC dedicated to cryptocurrency and blockchain advocacy. He is a graduate of The University of Pennsylvania, where he received his B.A. in Urban Studies.</p><blockquote id="1103"><p><i>You can connect with him on <a href="https://www.linkedin.com/in/caseybotticello/"><b>LinkedIn</b></a>, <a href="https://twitter.com/caseybotticello"><b>Twitter</b></a>, <a href="https://www.facebook.com/groups/mediumwriting"><b>Facebook</b></a>, or by visiting his website, <a href="https://www.bloggingguide.org"><b>Blogging Guide</b></a>.</i></p></blockquote></article></body>

Medium Publications

Medium Publication Stats — Unique Daily Visitors, Views, and Minutes Read

The often overlooked Medium publication metrics that are very valuable

Source: Casey Botticello of Blogging Guide

I’ve previously written about some of the core stats that Medium writers have access to through their individual profiles.

While the stats available on one’s personal profile are essential to learn, the stats provided to Medium publication editors are even more useful for experienced Medium writers.

These detailed analytics are just one of the advantages of creating your own Medium publication.

Medium publication stats are comprised of 30-day and 90-day views of:

  • Views — The total number of views your publication has received on all posts and pages.
  • Minutes Read — The total amount of time spent reading your publication.
  • Unique Daily Visitors — The average number of unique daily visitors who have visited your publication. Each visitor is counted once per day, even if they view multiple pages or the same page multiple times.

Views

Views represent the total number of views your publication has received on all posts and pages.

This metric is similar to the views metric found on your individual profile. The key difference between the to “Views” metrics is that the publication views metric includes pages.

Featured pages are a major part of many publications, and the number of views of these pages is not captured in the data from your individual Medium profile.

Minutes Read

Minutes Read is the total amount of time spent reading your publication.

Prior to October 2019 (when Medium changed how members of the Partner Program were compensated), Minutes Read was an interesting statistic, but not that useful. Now that Total Member Reading Time is essentially the sole determinant of MPP earnings, this statistic is more important.

Still, this statistic can be misleading since it includes both internal and external traffic sources (meaning both unpaid views and paid member views are counted together).

Unique Daily Visitors

Unique Daily Visitors is the average number of unique daily visitors who have visited your publication. Each visitor is counted once per day, even if they view multiple pages or the same page multiple times.

In my experience, Unique Daily Visitors is the best of the three statistics for gauging the success of your publication over time.

This is primarily due to the fact that this metric essentially controls for repeat readers, and as a result, is a better proxy for your publication’s ability to continually reach new readers.

★★★ Medium only allows writers to view a 90 day history tracking metrics such as unique daily visitors. To analyze and compare data over longer periods of time, jot down your stats or take a screenshot every 90 days, so that you can track your progress over time. ★★★

How to View Your Publication Stats

Step 1.

Click on your publication avatar located in the upper right hand corner of your screen.

Note: If you are not already viewing a story in your publication, you will need to navigate to a story in the publication you are trying to look up the stats.

Step 2.

Click on the stats button from the drop down menu.

— Casey Botticello

Thanks for reading this article! Leave a comment below if you have any questions. Be sure to sign up for the Blogging Guide newsletter, to get the latest tips, tricks, and news about writing on Medium and to join our Facebook group, Medium Writing, to share your latest Medium posts and connect with other writers.

If you liked this article, here are some other articles you may enjoy:

Casey Botticello is a partner at Black Edge Consulting. Black Edge Consulting is a strategic communications firm, specializing in online reputation management, digital marketing, and crisis management. Prior to founding Black Edge Consulting, he worked for BGR Group, a bipartisan lobbying and strategic communications firm.

Casey is the founder of the Cryptocurrency Alliance, a Super PAC dedicated to cryptocurrency and blockchain advocacy. He is a graduate of The University of Pennsylvania, where he received his B.A. in Urban Studies.

You can connect with him on LinkedIn, Twitter, Facebook, or by visiting his website, Blogging Guide.

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