Medium Marketing: A Guide For Marketers To Use Medium As a Marketing Platform
How Brands Can Intrigue Medium to use it as Brand-building platform.
Medium is one of the best marketing streams developed in the twenty-first century. building your brand through search engine marketing is the hardest thing to do because it takes a lot of time to get your site ranked for the keyword of your choice. In this article, we will discuss ways to use Medium as a Marketing platform and how you can use it for building your brand.
As Paul Cantor Quoted;
If you’re a passive member of the community, you get little out of it. You consume and move on. If you’re active, you get rewarded. It’s strangely like real life.
Why Choose Medium as a Marketing Platform
Medium is one of the websites for content marketers. Medium gives you an opportunity to sell almost anything you want. You can promote your products and increase your traffic to your blog. Here is why Medium is a good platform for you to use as a marketer.
- The Domain Authority of Medium is 90. The standard is 100. Getting a 30 Domain authority is difficult for self-hosted blogs. You have to write really amazing content, spend thousands of dollars to get backlinks from authority blogs to achieve a domain authority that is quite good. Thorugh Medium, you can easily achieve that. Medium gives you the ability to write and getting ranked for a keyword you are targeting.
- Your own blog verses writing on Medium: I have already stated this in one of my blog posts where I have compared Blogging on Medium versus Blogging on Wordpress. You can read the complete article here;
- Medium is a very liberal platform when it comes to accepting external media like Links, video embedding, email form embedding, Audio embedding, and many more things. There are other platforms that are quite immune to adding elements from other sources. You can also embed affiliate links and can increase your sales. You can make a second revenue source by promoting affiliate links. Marketing on Medium is one of the best ways to do it.
- You could make money through your content while also featuring your own products or services in your blog. Medium is like a version of twitter but the only difference is that there is no limit on how many words can you publish. I already published a story where I have talked about how you can make money through Medium where I have shared 5 ways to make money from Medium.
- Built-in Traffic: Medium has built-in traffic much like YouTube and Facebook. You have the opportunity to reach hundreds of thousands of people if you have a great strategy and understand the system.
- A lot of brands use Medium for Publishing: From Fast Company to Netflix Technology Blog big brands are using Medium as a content marketing platform. You can write on Medium and you get ranked quickly on keywords you are targeting. A lot of these brands use Medium as a great Marketing platform.
- You can also export your content to Medium: If you are blogging from the past few years and now you discovered Medium, and you want to export content to Medium then you can’t do that easily.
Ev Williams explained his mission behind Medium was explained in the article, we have taken some excerpt.
What we’re doing is ordering things by our best guess of the relative quality/interestingness of the different items — according to the people who have seen them… It’s not a direct popularity ranking. It takes in a variety of factors, including whether or not a post seems to actually have been read (not just clicked on) and whether people click the “Recommend” button at the bottom of posts. The ratio of people who view it who read it and who read it and recommend it are important factors, not just the number. (This is an attempt to level of the playing field for those who don’t already have large followings and/or a penchant for writing click-bait headlines.) Source
Publishing on Medium and Optimization
Publishing on Medium is fun. They have added a scent to their User interference in the editor.
The most important factor in Search engine optimization is the loading speed of the website. A website that loads faster in less than 20 seconds is the best loading speed. I checked one of my articles on GTMatrix, a website that tests website loading speed, I got the following result.
Publishing on Medium is easy and you can post 3 posts on Medium under 24 hours.
Additional Medium Strategies
- Find a good keyword. a keyword that has low competition.
- Write a super-long piece content, unique blog post on Medium.
- Optimize it for search.
- Promote it on social media and other channels.
- Boom.
Read more related post about Medium
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