Don’t Buy A Course Of SEO Instead Read This

No One is Expert in the SEO. But, more than 80% of the SEO is Static.

My friend approached me asking about, “should I start blogging?” I replied “Did you research about Blogging?” he said; Yes, I also take an SEO Course from Udemy.

Before even started blogging, you can’t learn Search engine optimization, it is like reading a book about writing a book and you never write 1000 words in your life.

Search engine optimization is not difficult. You can learn the whole 80% of the SEO concepts from this Medium story, but you can’t learn the rest 20%, why? the reason you can’t learn the rest 20% is because of the changing algorithms of the search engines, primarily of Google. Google controls more than 80% of the search market.

Google has over 300 factors that can affect your search engine ranking. Google called it “Search engine ranking factors”

Types of Page optimization

1. On-Page Optimization: Optimizing your blog posts for search engines. This includes meta tags, website content, and interlinking, etc.
2. Off-page Optimization: This includes taking actions on your site to make it rank on your search engine.

Read — Rank №1 on Google by Understanding search engine console

How to do on-page optimization?

1. Content is king. In the future, Google will take more steps to show the best content to the user. Add every relevant media to your blog posts to make your blog post more engaging. Videos are a very good tool to increase the time spent of a user on a blog post.
2. Loading speed: Loading speed is one of the most important ranking factors. The very first thing you need to do is to reduce your blog post loading time. Factors that depend upon the loading speed is the hosting provider, the image you have used in the blog post and the other media you have added to your sidebars and the logo of the site. There are multiple sites that let you find your web page loading time, one of the sites you can use is GTmatrix.com, this site is very useful and most of the bloggers use it for finding the loading speed of their blog posts.
3. Keyword: Put your keyword in the title, in the body of the content and in the meta description of your blog post. let say you want to write a post about “Best dog food” you should put this keyword in the title, less than 5% of the total length of the body of the content. Let say, the length of your blog post is 1000 words then you repeat the keyword less than 50 times.
4. H2 Subheadings: Add your keyword in the H2 Headings too. Subheadings also help you rank your blog posts on multiple keywords. Subheadings also help you to engage your readers and increase the average time spent by the reader on your blog post. Like, Member read time matters for Medium partners, the same way, readers time spent on reading your blog post also matters for your blog post ranking.
5. Interlinking: Interlinking is to add links to your posts previously published in your blog. You can use the same concept to your Medium stories. I often add links to my previous posts. This has many advantages, you spend countless time, writing, researching, editing and publishing your blog post. This will helps you to give life to your dead work and also this is a good strategy for on-page optimization. One advantage of Interlinking is to reduce the bounce rate of your blog post. An Idea bounce rate is between 40–50%.

Read — 3 SEO Tips for Medium writer who want to get evergreen traffic.

How to do off-page optimization?

1. Backlinks: Backlinks are the most important part of the search engine optimization strategy. Many bloggers make spammy links that result in the penalization from Google but the best strategy to make backlinks is to write for other bloggers for getting do-follow links. There are two types of backlinks — do-follow and no-follow. The links you add to your social media, Quora, YouTube or Medium are already termed as “No-follow” backlinks which means that the site doesn’t own it. The “do-follow” backlinks are the ones in which the admin of the site wants to tell the search engine bot that he recognizes this link as trustworthy.
2. Your article sharing on different social media and the engagement it received across social media. The number of shares you have received on your blog post.
3. Your site age and the domain authority of the website in general and the blog post in specific. The site age is also an important factor, if your site is older enough then it will look good in the eyes of the search engine, the same is true for the site that has a good domain authority. Domain authority increases with getting backlinks from authority sites like Forbes, entrepreneur.com, and BusinessInsider or you can add any popular site in the list. Medium has great domain authority, that’s why you can outrank other blogs easily if you write on this site.

Read — Video SEO Tips: 7 Tips to rank your YouTube Video on any Keyword.

Some More SEO Tips

• Add an about us and contact us page to your blog/website. This increases your authenticity.
• Don’t copy images from Unsplash or any other non-copyright sites, instead make your own one.
• Write and publish long-form content. I follow a writer on Twitter who often suggests to his followers to publish super long content on your blog. According to research by Ahref.com, they analyze thousands of keywords and found out that the site ranked on the first three spots has an average of more than 2100 words. They also found out that the blog post with more than 4,000 words of the content is shared 4 times compared to blog posts with less than 1,200 words.

The Question you might ask;

What about the rest 20% of the SEO?

If you want to learn the rest of 20% then you need to update yourself about the latest Google update guidelines. Before they update their broad core algorithm, they often release guidelines for bloggers to make sure they don’t lose their traffic because of this update.

As you learned about the on-page SEO And Off-page SEO Techniques and learn how to optimize your blog post for search. This is also very important to don’t do any mistake

There are three types of Search engine optimization in terms of use.

1. White hat SEO: Bloggers or website owners who follow the Google search engine guidelines for publishing practices.
2. Grey hat SEO: Grey hat SEO is a thin line between white hat SEO and Black hat SEO. You shouldn’t go for this.
3. Black hat SEO: On the Internet, people often go to the extreme. Some bloggers and website owners use black hat techniques to rank quickly on search engines and get more visitors on their blogs. These people game the system but they are being tracked by the Google system and penalize their websites or blogs.

About Publication

An Office where we write about Blogging, YouTube, Medium, Quora and other Digital Products.

Read more stories