Quora Marketing Strategies: How To Market Almost anything on Quora?

A complete Quora Marketing tutorial on Medium. The Only article you need to read learning about Marketing on Quora.

Quora marketing is a powerful tool you should use to promote your brand. Quora is a question and answer based website where the user can ask a question, give an answer to a question and at the same time, can also engage with answers written by someone else, in short, it is a social media website but only for people interested in getting more knowledge or information. Rare information is respected and is highly promoted. Marketing on Quora is one of the best opportunities for you and if you aren’t doing it then you are losing quite a lot.

1. Content Marketing On Quora

If you are making videos on YouTube or uploading podcasts on yours, FM website or you are writing on Medium or you are online for promoting your social media channels, this article is for you because in this guide we will discuss Quora marketing and how you can be done it right.

Search engine optimization is a very powerful tool, people on YouTube get successful easily because people there search for a thing, but it is very difficult to get a good amount of views and likes if you are uploading videos or writing content on Facebook. Why? That little search bar is the most powerful thing we have.

Quora 75% of the traffic coming from the search engine, has over 480 Million page views last month compared to 180 Million of Medium according to SimilarWeb.This huge search traffic is a positive indication for a site to get ranked.

There are a lot of people who are getting a good amount of following on Quora through content marketing (writing about the topic they are interested in) and if you are the one who wants to get millions of views on Quora, you should write there as well. The feed system of Quora is the best.

Let say, you are writing about Technology topic on Quora, then your answer will be feed to all those people who are interested in this topic. The more people interact with your answer the more views and Upvotes it got.

Here is why you should write on Quora:

• The platform has over 300 million of the user base. It is just the becoming of a great digital product.
• Quora has the highest percentage of search traffic. In the later section, we will also discuss how you can find great Quora ranked keywords to Target.
• Build yourself a following. These people aren’t like your Facebook following, they are the one who could buy your next book or subscribe to your online course.
• You can make great friends across the globe. I am living in an underdeveloped country, so, interacting and find people who have similar interests as mine is great.
• You can now make your own Quora space related to the topic you are interested in and share things related to the niche of the space.

2. Traffic to your Blog through Quora

What if I tell you that I got 100,000 traffic from Quora to my blog?

You want to see the proof, here is the complete proof of the Quora traffic I have got. 188,746 hits to my website from Quora in the year 2019. If this doesn’t impress you to start writing on Quora and promote your brand and market anything you want, then I don’t know what will?

Is that is enough to perceive you to write on this great platform? Quora indeed let you post external media into your answers. You can post the answers related to the niche you are interested in and they often get your section where you can check the “Most viewed writers” on that topic.

I write about Medium (Social Media) and check out how many views I have got in the previous 30 days.

What you should know before adding a link to your Quora answers?

• Don’t add a link to a blog that has PPC ads. If you just added ads on Sidebar of your blog then that’s ok, otherwise, don’t do this. They will ban you for spamming.
• Add an original high-quality answer and add a link to a blog that has no promotions.
• Don’t add affiliate links of any kind, they will delete your answer and if you do that repeatedly, they will ban you.
• The best thing is to add links to the footnotes.
• Find questions that are ranked on Google for a keyword and write a super-long, high-quality answer on that topic.
• Marketing on Quora is a great way to get a highly targeted audience.

You can also read:

• How you can get more views on your Quora answers? 7 things to keep in mind while writing an answer on Quora

3. You can get a job offer to write on Quora

There are a lot of writers on Quora that get jobs while they were busy writing about the topic they most interested in on Quora. One person I know gets a job at TechCrunch because of his writing about Tech products and Technology in general. The other person who writes about Financial related stuff gets a job in a bank. The third person who shares his experience stated that “Because of writing about coding and machine learning on Quora, a company approach me and offer me a job”

There are countless stories of people who got a job writing and marketing their favorite things on Quora. If something that really interests you, write about it. Even if you are searching for a job, write countless answers about that topic and you will see the job offers in your Quora message box.

4. How to do Quora marketing the right way?

Quora's mission is letting the world share knowledge on its platform, recently, it started the Quora Partner program for generating more Questions on its platform. This is a great strategy to dominate search engines and let people find Quora for every question they put on the search engine. If you read to the story of most of the famous writers on Quora then you will find out the most of those writers find Quora through the search engine, take, for example, Sean Kernan who finds Quora searching on Google and every time he will land on Quora.

You have to play a long game on Quora. It takes time to build yourself a following on Quora, I have taken two and a half years to reach 1,000 followers but you have to write, write and write about things you are interested in. This is the only way out where you could make it big.

• The most important thing is your profile. Add your own profile picture, add a picture that is more natural-looking. Add the Bio and the tagline information, anything you do in real life. This will help you, followers, to know what type of things you publish. In the description section, add links of your external online presence like you can add your blog links, Medium profile or anything. There are no rules related to the links you can add in your profile description. Check out an example below.

• Writing answer is another part of the story that you should do it right. An answer that is long enough, have a great picture and the facts have been cited ranked on the top of the question. An answer on top of the question gets more than 70% of the views. That’s a very interesting part of Quora's marketing. Those people who understand this aspect of Quora marketing, write long answers with great picture and they are the real winners.
• How you can find answers that are ranked on top of the search engine? There are two ways; the first way is to buy the subscription of AHREF or SEMrush and find all the keywords ranked of Quora.com and sort them based on the topic you are interested in. The second way is to find the keywords by manual searching it on Google. For example, you want to find out the “Times airplane takes from new York to London” on the fourth position in the search engine, you will find a Quora link. You can answer it and if you own an airplane company, you can promote it too. Hundreds of people per day search for this keyword.

5. Finding ideas for content through Quora

This really helped me a lot. Finding ideas through Quora. Thousands of people ask tens of thousands of Questions on Quora every day, this makes Quora one of the attractive platform for content marketers to Digitial marketers in general to find ideas for their next podcast, videos, or Medium stories. Most of the Medium stories I write are often the ones inspired by Quora's questions. Some are the ones to target Medium members who might be searching for this on other platforms.

Let say, you are interested in writing about Medium, you can find hundreds of questions related to this topic on Quora.

Take for example a post where I have talked about “How you can make money from Quora Partner program?” You can read this post here

The other post that I write targeting searching engine was “How to make money from your Quora space?”

6. Running ads on Quora at cheap rates

Running ads is very simple on Quora. All you have to do is to follow the following process.

1. Find an answer that you want that Quora advertise for you.
2. Click on the “Promote” option.
3. Select the topic that you want to people see it.
4. Add the budget you have.
5. Click “Submit”

This is the simple process of running ads and market your answers on Quora.

This story is published in Medium Publication, Menlo Blogging and Blogs, You can follow it here.