Summary

The context provides tips for content writing, emphasizing the importance of keeping it simple for better engagement and understanding.

Abstract

The content is a blog post titled "Content Writing Made Easy Series — Number Two" that offers advice to busy boss mums and small business owners on creating compelling content. The post emphasizes the KISS principle (Keep It Simple, Silly) and suggests avoiding big words, long sentences, and complicated writing. It recommends writing for a human audience rather than algorithms or search engines and using tools like thesaurus, Hemingway App, Grammarly, and reading content out loud to simplify writing. The post also promotes the author's content marketing services and resources.

Bullet points

The post is part of a series called "Content Writing Made Easy" aimed at helping busy boss mums and small business owners.
The author emphasizes the importance of keeping content simple and easy to understand.
The post advises against using big words, long sentences, and complicated writing.
It suggests writing for a human audience rather than algorithms or search engines.
The author recommends using tools like thesaurus, Hemingway App, Grammarly, and reading content out loud to simplify writing.
The post promotes the author's content marketing services and resources.

Content Writing Made Easy Series — Number Two

Hot Tip Number Two: KISS

To help busy boss mums and small biz owners I am publishing a mini-series of 5 hot tips “Content Writing Made Easy”.

As a busy boss mum, and small biz owner, myself I know how hard it is to find time to do ALL THE THINGS! So these quick tips are designed to help you create compelling content that engages and excites your ideal customers, whilst also saving time and effort.

These were originally social media posts but I have recycled them here on Medium.

Top hint: if you don’t repurpose your content what the heck are you doing? It is one of the BEST time and energy saving tools like, EVER!

So here is tip #2 to help you…are you ready?

Keep it simple.

KISS. Keep It Simple, Silly.

Big words, long complicated sentences and big chunks of writing make your content difficult to understand.

And it can actually make you appear less confident.

People might just ask, “what are they compensating for?”

So, keep it simple!

Write for your HUMAN audience, not an algorithm or search engines. If its a word you wouldn’t use in conversation, don’t write it in your content! Simple.

If you can boil it down to one word to describe something, rather then three, DO IT!

Keep it simple, concise and easy to read.

Tools to keep it simple:

If you need help to keep your content simple and easy to understand, try these tools.

Use a thesaurus to find a simpler alternative. This is great for short form content like social media posts.
Use the Hemingway App for longer forms, like blog posts and Medium stories. This is an amazing tool, and I use it all the time!
Grammarly is another amazing tool to simplify your writing.
And a personal favourite, read it out loud. Does it sound like you? Or something you would read?

Keep an eye out for the next tips in the “Content Writing Made Easy Series”

Tip 1: Write killer headlines!
Tip 2: Keep it simple. (The tip you are currently reading and hopefully about to use in your own writing)!
Tip 3: Format for readability.
Tip 4: Make your content actionable.
Tip 5: Edit, edit, edit.

5 tips to create compelling content

Want more amazing tips on how to keep it simple? Head here to sign up and grab the FREE “5 Tips To Compelling Content” eBook. Also a great way to nab all 5 tips at once, instead of waiting for more posts 😉🤣

Rachel Maree is a content specialist helping small biz owners master their content marketing strategies, content writing and more! You can learn more or hire her here.

To grab your free ultimate guide “Mastering Content Marketing. An essential guide for small biz owners” sign up here.

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