Summary

The article discusses the benefits and methods of repurposing and reusing content to save time and effort while maximizing reach and engagement.

Abstract

The article emphasizes the importance of leveraging existing content to streamline content creation efforts. It suggests that repurposing content not only conserves time but also allows for the full utilization of well-performing material. The author, Rachel Maree, a content specialist, advocates for transforming a single piece of content, such as a blog post, into various formats across different platforms. This approach includes creating emails, social media posts, reels, stories, infographics, and Pins for Pinterest, as well as rewriting old posts for platforms like Medium. The article also encourages creators to think creatively about repurposing content, such as turning Facebook Lives into blog posts or TikToks, and podcasts into infographics or guides. Rachel Maree offers her services for content marketing strategies and invites readers to sign up for a free guide on mastering content marketing.

Opinions

The author believes that time is a valuable asset and should not be wasted by creating content from scratch.
Repurposing content is seen as a way to capitalize on successful pieces that are gaining traction and engagement.
Rachel Maree, who identifies as a word nerd, values writing as her strength and uses a weekly blog post as the foundation for other content.
The article suggests that repurposing content can lead to increased traffic and growth across various online platforms.
The author expresses enthusiasm for rewriting old blog posts to give them a fresh perspective and to drive traffic to both her website and Medium profile.
The article conveys that the possibilities for repurposing content are vast and only limited by one's imagination and understanding of where their ideal customers spend time online.
Rachel Maree encourages readers to consider repurposing as a strategic approach to content creation and marketing.

A Content Creation Superpower To Save Time And Effort

Repurpose and Reuse Content.

Time is your most valuable asset. So why waste it creating every piece of content from scratch?

Repurposing and reusing your content is the number one way to save you time, effort and headaches!

Not to mention, it makes use of all your amazing content. If something is performing well, gaining traction and engagement you need to capitalise on it!

Turn it into something new and send it out in front of even more eyes, so you can continue to grow and thrive.

How does repurposing content work?

It really is all in the name.

You take one piece of content and repurpose it, or change it, to be published in a different format or with a different spin.

For example, I am a word nerd. Writing is where my strength lies so I tend to use what I call my hero piece of the week, a blog post to platform the rest of my content for the week (or longer)off. I publish blog posts on my website each Monday.

I then use that blog post in several ways.

I create an email for my list (sent out on a Tuesday with a link back to the original blog post).

I pull out the main points from the blog post and turn them into:

Instagram posts
Instagram reels or stories
Facebook posts
A Twitter thread (this is a recent addition)
Create infographics and Pins for Pinterest.

See how easy it is to reuse that one piece of content?

More recently, I have also been rewriting old blog posts to publish here on Medium! I have loved taking those blogs and putting a fresh spin on them. Plus it is a great way to give a traffic boost to my website (and Medium profile) with the linking between the posts.

Repurpose, Repurpose and Repurpose some more!

There are SO many ways you can reuse that one piece of content.

You could take a Facebook Live and turn it into a Medium story or blog post.

That Instagram Reel that got lots of views? Turn it into a TikTok, a static Instagram post or even a YouTube video.

Think about turning podcasts and interviews into blog posts and social media posts.

Or YouTube and Facebook or Instagram lives into infographics, emails, eBooks or guides!

Honestly, you are only limited by your imagination and where your ideal customers hang out online.

So, how are you going to repurpose your content?

Rachel Maree is a content specialist helping small biz owners master their content marketing strategies, content writing and more! You can learn more or hire her here.

To grab your free ultimate guide “Mastering Content Marketing. An essential guide for small biz owners” sign up here.

If you want to make sure you NEVER miss a great Medium story (by me or the other amazing writers here) sign up here. It’s just $5 a month, and gives you unlimited access to Medium. Or you could tell your own stories on here and create a nice little side hustle 🤑.

Full disclosure, when you sign up using this link I get a small kick-back from Medium. Hopefully enough for that cup of coffee I desperately need! ☕🤞