Content Writing Made Easy Series — Number Three
Hot Tip Number Three: Is it readable?
The last few days I have published quick tips on how to create compelling content EASILY!
In case you missed them:
This mini-series of 5 hot tips “Content Writing Made Easy” is designed to help busy boss mums and small biz owners create compelling content without wasting time.
As a small biz owner and mum myself I know how precious your time is. So you know these quick tips are perfect for you!
These were originally social media posts but I have recycled them here on Medium.
Top hint: if you don’t repurpose your content what the heck are you doing? It is one of the BEST time and energy saving tools like, EVER!
Let’s crack on with tip #3.
Format for readability
Now, this particular tip is for articles, blog posts, Medium stories (or equivalent) and emails. Anywhere you are creating long-form content.
No one wants to read big chunks of information all at once. They will take one glance at it and move on because it looks overwhelming and clunky.
Whitespace is your best friend.
Check out this article by Nick Babich who explains the use of whitespace beautifully!
By formatting your writing, you can create a visually appealing content piece that is just as important at pulling your ideal customers in as the words themselves.
How do you create whitespace and easy to read formatting?
Using headings, subheadings, images and graphics to break up long form content is a great place to start! This helps lay out your information in a clear and easy to follow format.
You can also try breaking up large chunks of information into smaller paragraphs.
Other things you can do:
- Bullet lists (like this one)
- Numbered lists
- Use different fonts like italics and bold.
- Change margins and font sizes.
- Use interesting headings, font styles, images and graphics.
Keep an eye out for the next tips in the “Content Writing Made Easy Series”
- Tip 1: Write killer headlines!
- Tip 2: Keep it simple.
- Tip 3: Format for readability. (The amazing post you are reading right now)!
- Tip 4: Make your content actionable.
- Tip 5: Edit, edit, edit.
5 tips to create compelling content
Want more amazing tips on how to format for readability? Head here to sign up and grab the FREE “5 Tips To Compelling Content” eBook. Also a great way to nab all 5 tips at once, instead of waiting for more posts 😉🤣
Rachel Maree is a content specialist helping small biz owners master their content marketing strategies, content writing and more! You can learn more or hire her here.
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