Content Writing Made Easy Series — Number One
Hot Tip Number One: It’s all in the headline

As a busy boss mum and small biz owner you juggle a million different things…usually all at the same time.
This makes content writing difficult, especially if it is not your strong suite.
You not only need to find time to create compelling content, but you need the knowledge, skills and energy too!
So, to help I have created a mini-series of 5 hot tips “Content Writing Made Easy”. These were originally social media posts but I have repurposed them. Top hint: if you don’t repurpose your content what the heck are you doing? It is one of the BEST time and energy saving tools like, EVER!
Let’s get straight into the first tip to help create compelling content for your small biz.
Write a killer headline.
Seriously. This is where you NEED to spend time to hook your audience in.
Maddie Rosier has this great article where she gives 30 simple (but freaking powerful) headline templates!
The point is to draw your reader in with the headline, or first sentence on social media posts, so that they continue to read and engage with your content.
Use the amazing templates above, or my personal fav: Sharethrough Headline Analyser. This amazing site analyses your “draft” headline and gives scores so you can improve upon it until it is just right!
Keep an eye out for the next tips in the “Content Writing Made Easy Series”
- Tip 2: Keep it simple.
- Tip 3: Format for readability.
- Tip 4: Make your content actionable.
- Tip 5: Edit, edit, edit.
5 tips to create compelling content
Want more amazing tips on how to write killer headlines? Head here to sign up and grab the FREE “5 Tips To Compelling Content” eBook. Also a great way to nab all 5 tips at once, instead of waiting for more posts 😉🤣

Rachel Maree is a content specialist helping small biz owners master their content marketing strategies, content writing and more! You can learn more or hire her here.
To grab your free ultimate guide “Mastering Content Marketing. An essential guide for small biz owners” sign up here.
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