Media
The YouTube TV App Might Display Fewer Ads Soon
Although this sounds like a good change, there’s a catch.
So, in some of my past stories, I’ve chatted about all kinds of YouTube stuff, and you can find those links down below.
But today, I wanna dive into something juicy — the chance to have fewer annoying ads on the YouTube TV app. But, there’s a little twist.
Those pesky ads on YouTube have been bugging us for ages. The YouTube folks keep tinkering with them to rake in more cash, and it’s been quite the rollercoaster ride.
But guess what? There might be another twist in the ad saga. According to the folks over at Engadget, YouTube is trying out something new for ads on Smart TVs and other cool gadgets like Apple TV, PS5, and Xbox Series X.
So, here’s the deal — when people watch stuff on these devices, they tend to stick around for about 21 minutes on average. That’s roughly the length of a TV episode. So, what’s YouTube doing?
Well, they’re testing out a longer ad break, kind of like the traditional TV ads you’d see on regular channels. Instead of those annoying little ad interruptions, you’d get a chunk of ads all at once.
Now, that might be a game-changer. According to the report, YouTube claims that a whopping 79% of viewers prefer this approach, especially when they’re into binge-watching or enjoying some long-form content on these devices.
I’m all for it. I mean, sure, long ad breaks might seem a bit old-school, but trust me, they’re way better than those short interruptions that ruin the flow of a great video. You know what I’m talking about, right?
Now, we don’t have all the nitty-gritty details yet. We don’t know exactly how they’ll group these ads, or if it’ll make the overall ad time longer. We’ll just have to play the waiting game and see what YouTube cooks up. But honestly, I don’t think this would be a deal-breaker. The pros of this change would probably outweigh the cons.
Oh, and there’s more good news on the horizon. YouTube is working on making ad length more transparent. Imagine this: You’ll know exactly how much longer you need to endure those ads before you can hit the skip button. This would be a perfect complement to the new ad setup.
Final Words
Now, we can’t say for sure when — or if — these changes will roll out to the regular YouTube app.
But I’m keeping my fingers crossed. This shift in the ad experience seems like a win for us users, and that’s always a good thing.
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With that being said, thank you for reading my post, and have a good one.
Here is everything I wrote last month:
Here are a few of my previous stories relating to YouTube I believe you will enjoy:
References
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About Me
I write articles in my field covering gaming, film-making, social media, and design. I am also a YouTuber. Thank you for subscribing to my account to get notifications when I post on Medium. I also created a new website to share my content for free and promote stories of writers contributing to my publications on Medium. I also have a Substack newsletter. Let’s connect on Twitter and LinkedIn.
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