The Social Dilemma IS Indeed A Dilemma in A FEW WORDS.
What is THE dilemma?
I have to say that “The Social Dilemma” has grabbed the attention of many and is a hot talking point apart from the Presidential Debate 2020 in Ohio.
In “The Social Dilemma”, the script starts off having professionals to articulate their contributions to the development of the user-centric platforms such as Google mails, and social media platforms such as Facebook, Linkedin and others.
As they explained in the show, these platforms are designed for engagement and they work hard to keep us in the platform for as long as possible.
This is not uncommon.
It is like video games.
The business model of video games is engagement.
Games are staged so it gets the longest attention we can hold to play a game (otherwise we get fatigued).
They ensure that stages are ordered from easy to difficult so we learn the ropes of the game without cost (meaning we can still advance as a novice) and we develop game specific skills over time (strategies unique to the game and are non-transferrable, for instance).
It fosters goal-setting (I will not stop until I destroy that boss!) as well.
Like video games, social media has the same business model.
The question is — Why are we willing to play the game they want us to?
The answer is social interaction.
That explains why we are smitten with the idea of growing a community. We believe that our followers listen to and want to engage with us.
That is a powerful sentiment.
Bored of doing things that we aren’t interested in is the next one.
What better way is there to kill the sense of boredom now other than reaching out to our smartphones just at the edge of the table?
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About the Author:
As a Consultant by training, I believe in making the complex simple.
Because simplicity adds value.
Simplicity helps us gain clarity, and clarity helps us to grow.
And if we are not growing, then what’s the point of anything else?
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