Never Settle for the First Cover Design (KDP Blog: Jan 30, 2024)
Allow me to offer a piece of advice to those of you planning to outsource cover designs: NEVER simply accept the first draft or edition. Your designer will present an initial cover based on your requirements. When you receive it, take a step back, assess it, think about what changes are needed, and identify areas for improvement.
Communication is key when outsourcing. I believe the best way to communicate improvements to your designer is through a PDF document. This should include plenty of pictures, boxes, circles, arrows, and text to highlight the specific areas where you see room for enhancement. You can do this on any software of your choice, such as Adobe Illustrator or Canva. I often compare the cover with other books in the same niche by placing them side by side. This helps me see how it stacks up against the competition and enables me to provide concrete feedback to my designer. For instance, I might say to them, “When placed among other covers, it tends to blend in. Could you modify it to make it more distinctive?”
While I can’t show an exact example here to avoid revealing a book cover, the next step is to present the PDF to the designer. After receiving a revised version, I am usually about 70–80% satisfied with the design. Then, I request one or two more rounds of revision for further tweaks until the design is perfected.
Never be afraid to ask your designer for revisions. Ask as many times as necessary. A good designer will always be willing to meet your needs.
I will be sharing more tips on outsourcing cover designs in future articles.
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