My Best-Seller is Making $0.68 Per Sale (KDP Blog: Jan 9, 2024)
A few days ago, I reduced the price of my best-selling book to its lowest ever. Each sale now brings in less than $1. For many, this might seem shocking and confusing, but in this business, it’s important to think long-term.
The usual price for this book is $12.99, yielding me $4.91 in royalties. It isn’t a seasonal book, and when it’s doing well, it reaches a BSR of around 30,000. At this rank, it sells about 5 units a day, earning me roughly $25 daily. This amounts to about $750 a month from the US marketplace alone. Including sales from other marketplaces, the book can often generate over $1,000 in a month.
A strategy I often employ for a book not performing at its best is to temporarily lower its price, sometimes to a point where it brings in little to no profit. More often than not, this helps the book regain traction, improve its rank, and start selling well again. I then gradually increase its price.
Revamping A+ Content
Regarding A+ content, I’ve decided it needs a fresh look. Initially, when I created the A+ content, I thought it was great. However, looking at it now, it appears lacklustre and not compelling enough to attract customers (though the book sells).
Today, I gave my designer instructions to enhance it. I pay my designer $25 for each A+ content project, and I’m eager to see the results. I’m optimistic this will draw more customers than before.
Moving Beyond ‘Create and Forget’
In the past, I had a ‘create and forget’ mentality: create a book, publish it, and then assume it needed no changes in the future. But over the last couple of years, I’ve revisited many books to improve covers, interiors, and A+ content. I often also change descriptions and modify the keywords in the backend seven boxes when needed.
I believe it’s not necessary to modify every book, only those you truly believe in or that have demonstrated success.
My blog from yesterday and more:
