Is Medium a good place for a personal blog?

Can Medium help you build your Personal Brand?

Making your own blog may costs you money and setup cost, plus there are some technical things you have to do to make sure people find your personal blog through the search engine.

On a traditional blog, you have to set up your own search engine optimization and do other stuff to make your pages more optimize for search.

In this guide, you will learn about the pros and cons of making your own personal blog versus starting blogging on Medium.

Pros and cons of Starting your personal blog on your own website

Here is the list of pros of starting your own personal blog on your own website.

1. You have complete control over the site.
2. The domain name is also affiliated with your name.
3. You can monetize it through a range of ways.
4. You can add promotional materials at the sidebars of your personal blog.
5. Running and publishing content on your traditional blog can help you more with branding purposes.

The cons of running your own traditional blog as a Personal blog are:

1. You have to wait for a year or two to get noticed.
2. You will get lower traffic because of your site age and your traditional blog domain authority. Google rank site very fast that has higher domain authority.
3. You have to pay somewhere between $150 to $200 per year to maintain your site.
4. You have to put a lot of hard work to keep the site running and people discovered it through the search engine or social media or else you have to hire a social media manager and have to pay him/her.
5. Google Updates it’s search engine algorithm more than 100 times a month, you have to get update yourself about the guidelines and update your site accordingly.

Pros and cons of Starting your personal blog on Medium

Medium is a great platform for people who want to start Blogging for free, even you can get paid through this platform if you are living in a region where the stripe is available, you can join Medium Partner Program to make money just with the read time from Medium members.

Here are Pros of starting your personal blog on Medium.

1. $0 upfront cost. You don’t need to pay to Medium in order to write on Medium.
2. Great Search engine optimization. You don’t need to worry about the SEO of Medium. They manage everything for you. All you have to do is to follow certain on-page SEO guidelines.
3. You can make money from the Medium partner program.
4. You can add links to your blog (if it is not spammy) or any other external media.
5. You can publish content for free on Medium. They don’t terminate accounts unless and until it is very dangerous activity like adding CPA links, threatening someone, and act like a troll on this platform. Be nice, be respectful.

The only con of starting your personal blog on Medium is;

1. You don’t have control over your account.

You have control over the content you publish but not with the account on Medium. If you violates their rules and regulations, they will terminate your account. The only thing you have to remember is “Be Nice, Be respectful” on this platform and you will stay here forever.

Branding is one of the most important thing for any blogger, building your personal brand can help you getting recognization easily, if I have to choose to start my personal blog between a traditional blog Vs. Medium. I will go with Medium.

Medium Stats

I am getting more than 1.1K Traffic from search engine every day, I have four blogs and i have never in my life get that amount of traffic from the search engine, it is all because of my knowledge about On-Page SEO and the great Off-page SEO of Medium.

If you are still confused, then go for both these platforms. Make your own personal blog on a traditional blog Content management systems and make a Medium profile too.

Read More relevant stories on Medium Published in Menlo Blogging and Blogs Publication