Build Yourself An Email List As a Medium Writer Otherwise Nobody Will Remember You
How you can build an email list as a Medium writer?
Medium is the platform where you publish your great work. You owned the content you publish on this platform but still, deep down there is a guilt that “One day, you woke up, and you will find out that your Medium account isn’t there” I experienced the same thing on April 3rd2020 when Medium suspended my account and almost 4 months of hard work goes into the drain. I wrote about this experience in this article, How To Not Getting Banned On Medium? What To Do If Your Medium Account Is Suspended?
Publishing on Medium is 20% of your work, the rest 80% of your work starts when you hit that publish button.
Think about it as you spend 4-hours writing a great story and when you hit that publish button, nobody has read your story. You are continuously pouring more words into your Medium articles but still struggling to make it big on Medium. You are dependent on Medium for getting your story curated or to be published in Popular publications but you miss one of the greatest opportunities of all time — Email Marketing.
Getting Email subscribers as a writer
If you are a YouTuber then getting more subscribers on YouTube matters the most. As a writer, your main aim should be to build an email list. When someone submits her email to be part of your newsletter, she trusts you with her email. She thinks, she will now receive “Value” in the coming times. I can only watch YouTube videos of the creator I have subscribed if I have Internet access and go to the YouTube homepage. But, Email is a bit more personal thing.
Getting Email subscribers is like making your gang. You own that gang and whenever you publish a story in whatever platform, you have an existing audience.
If someone told you that “Writing online is the best privilege mankind has” tell him that “Also, getting email subscribers is the best marketing tactics for any mankind you want to write”
The effectiveness of Email marketing has been drastically decreasing as according to Gary Vee;
When we was in the Wine business back at the beginning of the digital era, we had 90% email open rate, now, the average email open rate is somewhere between 30% to 40%, ideally
This shows that the email open rate is decreasing. We also send a newsletter to our Medium publication followers, here is the open rate of our emails.
As you can see we only received 26% and 32% email opened rate with an average 7.5% clicked rate on our emails.
For a Medium writer with 50,000 email subscribers, on average it will generate 3.5K views to your article by just setting up a great email and send it to your email subscribers.
How to build yourself an Email subscriber list
I will not give you false hope, but growing your email list is the most difficult thing to do, it takes time and adding continuous value to your articles, it grows steadily and slowly but you can create a big impact once you reach a certain level. If a writer has a list of 75,000 email subscribers then this doesn’t mean that he reach this number in less then a month but it may involve years of hard work.
Some tactics to grow your email subscriber list as a Medium writer:
- Giving away a paid product for free. Yes, ask your readers to send your email to receive *Paid* product and deliver that product to your email subscriber. She now may opt for receiving more emails from you. This is an email marketing tactic used by marketers with the sole purpose of selling something to its potential readers.
- Add value to your user's lives that nobody ever did that: I am not your follower but a fan. What if Joe Rogan gives you the recommendation to buy a certain product? Do you don’t think, people will buy any product Joe Rogan will recommend, I will definitely buy. Joe Rogan is in the Social media business for quite a while and you can’t compare yourself with him because he has more experience than anybody else.
- Make a Blog: Yes, write about things you love. And display an email submitting box at the end of your blog posts.
This tweet explained the benefit of building a Newsletter in one sentence:
Free Email marketing tool
Substack is a platform that gives you the chance to collect emails while writing about things you love. In Substack, there are two types of Newsletter, Paid and free, Paid newsletter is the one where your email subscribers paying you on a monthly basis, a writer with just 100 paying readers will make $500 every month. In the Free substack newsletter, you can get access to your favorite writer content for free.
Whenever you publish a post on Subsatck, Substack will automatically send an email to all your email subscribers, you can also export and import your Email list from and to Substack.
If you don’t want to use Substack and want to go with Paid bulk email sending platforms like Mailchimp, you can do that too.
Read More Stories related to Medium
- What Is a Good “Read Ratio” On Medium?
- What Are Some Sites Similar To Medium.com?
- Benefits Of Starting Your Own Medium Publication
