Summary

Starting a Medium publication offers significant benefits, including control over content distribution, audience building, and revenue stability, which can lead to increased earnings and a solid presence on the platform.

Abstract

The article emphasizes the advantages of creating and owning a Medium publication. It suggests that having a publication can be more beneficial than contributing to others, as it allows writers to cultivate their own audience, enjoy more stable revenue growth, and avoid the uncertainties of editorial acceptance. The owner of a publication with a substantial following can directly engage with their audience, which can lead to higher earnings and a more influential position on Medium. The platform's algorithm favors publications, which can result in increased visibility and readership for an author's niche content. The article also touches on the strategic use of emails and tags to enhance engagement and the potential for cross-promotion on other social networks like Quora.

Opinions

Medium publications offer greater influence over the platform's algorithm compared to Facebook groups.
Rejection by popular Medium publications does not necessarily reflect a writer's skill, but rather may indicate an issue with the specific story submitted.
Writing for one's own publication is likened to nurturing a small business on Medium, with the goal of growth and brand establishment.
The process of waiting for editorial reviews from other publications is seen as a significant drawback, which is circumvented by owning a publication.
The ability to send emails directly to followers is viewed as a significant advantage of owning a Medium publication.
The strategic use of niche-specific tags can lead to Medium displaying related posts from the same publication, thereby increasing engagement and potential earnings.
The article suggests that diversifying stories while maintaining a focus on one's own publication can be beneficial for long-term success on the platform.

Benefits Of Starting Your Own Medium Publication

I am sharing things being the owner of a medium publication that you might don’t know about.

Publishing articles on your own Medium publication to build a solid base on Medium Photo by Water Journal on Unsplash

Medium publications are like Facebook groups but have high influence over the algorithm.

If you sent your Medium story to a popular publication and they rejected your article then this doesn’t mean that you aren’t a good writer. It means, maybe there is something wrong with your story.

The Question Is!

But, the question is; “What if I have a publication with over 5,000 followers that they are waiting for the new story?”

Did this thing excite you?

When you start your Medium publication then you might not get enough attention or followers on your publication. As the times pass by, you will get more and more following and this thing solidifies your existence on this platform. You will make more money, your revenue growth will be more stable and you will make more money.

A Medium editor accepts your submission or not is up to them and there is no guarantee that if someone once accepted your Medium story then they will accept it every time.

Building Following of your own Publication

I am selfish for saying this that writing for your own publication is more beneficial for you then writing for other publications. While submitting your stories to popular publication, if the story goes viral you might make some 10s of dollars but this amount of money will stop after some time as popular publication add stories on a daily basis.

One advantage of writing for your own publication is that you make your own audience. This is one form of branding on Medium. Your publication is your “small business” and your one task is to grow your business on Medium. You can grow it by writing great stories, promote it on other social networks, my favorite site is Quora.

You don’t have to wait

Every writer knows about the waiting time sucks. You submitted your draft to Medium publication and some of them take a week or two to review it. The process is hectic. If you are an editor of a popular publication, then it is a privilege while most of the writers have to wait.

The advantage of writing for your own Medium publication is that you can send emails to your followers.

Sending letters or emails to your Medium publication followers you can send them your latest articles to increase engagement / Screenshot by author

Engaging content

I think nobody has ever realized this but if you are writing stories about a niche and using the same tags in your Medium stories then Medium shows related posts from your own publication. Learning this, you can convert a single read into multiple views.

Here is the example;

More from Medium section at the end of the Medium story, three of the articles displayed are from the same publication and author which is why Medium publication play an important role for writers to make more money

The picture given above shows the importance of having a Medium publication. If you are new to Medium then try to diversify your Medium stories but always focused on your own Medium publication because, at the end of the day, it is going to save you.

Let’s keep in touch! Sign up for my weekly newsletter (Just Blogging On Medium and Marketing related content directly in your inbox)

Read an interesting story

How To Be a Top Writer On Medium? Get A Top Writer Status on Your Profile

How To Be a Top Writer On Medium? Get A Top Writer Status on Your Profile

I am a top writer in two tags and here is the story of how I achieved this milestone.

medium.com