avatarAamir Kamal 🚀

Summary

The website content discusses the importance of the "read ratio" on Medium, providing insights into average read ratios, factors influencing them, and strategies to improve this metric for Medium writers.

Abstract

The article on the website delves into the concept of a "good read ratio" for Medium writers, emphasizing that a higher read ratio correlates with more engaged readers. It outlines that the average read ratio on Medium can vary from 60% to 70% for writers with primarily internal traffic, while those with more external traffic may see a lower read ratio of 30% to 45%. The piece also presents the author's personal Medium statistics, showing the read ratios for their top five articles, and discusses how elements like reading time, traffic sources, and Medium's clap feature affect read ratios and earnings. The author suggests that while shorter stories tend to have higher read ratios, longer stories can yield more income through the Medium Partner Program. Tips to increase read ratios include using H2 tags, incorporating quotes and relevant pictures, and crafting articles as stories with a plot and climax.

Opinions

  • The author believes that a good read ratio is indicative of a writer's success on Medium and is influenced by the source of traffic and the article's reading time.
  • Internal traffic is seen as more beneficial for achieving a high read ratio due to a higher likelihood of Medium members who can read past the paywall.
  • Longer stories are considered more profitable despite their lower read ratios compared to shorter stories.
  • The use of H2 tags, quotes, pictures, and storytelling techniques are recommended as best practices to increase read ratios on Medium articles.
  • The author shares a personal stance on the value of Medium's clap feature and the importance of external traffic, particularly from search engines, for a writer's visibility and success on the platform.

What Is a Good “Read Ratio” On Medium?

What’s the average viewer to read ratio on medium.com?

Photo by Road Trip with Raj on Unsplash

A writer who publishes a book is judge by the fact that “how many books he sells during the course of publishing” For Medium writers, a good read-ratio is an estimation that more and more readers are actually reading his/her stories. Reading time is highly correlated with a higher read ratio. Job posting sites on Medium are the ones that get the highest read time and so they make the most of the Money on Medium.

My Medium average read time ratio for the best five articles

  1. A story of 10 Minutes read time has an average read ratio of 30%
  2. Another Medium story with a read time of 3 Minutes has an average read ratio of 47%
  3. The third Medium story with a read time of 5 minutes has an average read ratio of 36%
  4. The fourth most story that got more than 100 views has a read time of 4 minutes with a read ratio of 47%
  5. The highest read ratio is 66% of an article with a read time of 3 Minutes. You can read this article here.

You can also check out more Read time and read ratio of the articles in the picture given below.

The stat. of my Medium stories that are showing views/reads ratio.

Medium statistics show you the number of views, the number of reads, and the read ratio with the number of people who clap for you. Medium invented the clap feature to find out the best-performing articles and show it to more people when they search for a certain niche. Like, let say, you read a story about blogging and click on Medium homepage, now, under the feed, there will be a section tagged as “Based on your reading history”

Short stories perform well because but it is also based on the writer to writer.

Medium read Ratio

The medium read ratio for an article or story of 5–7 minutes read time is somewhere between 40% to 70% of read-ratio. The factors that influence the Medium read ratio is the source of traffic and the reading time of your Medium article.

Your Medium Statistics Dashboard

My Medium Stat.

One of the things that most people missed is the traffic coming from the search engine. Let say a person who is also a Medium account but he did not really take interest in Medium, he was searching for something on Google and he finds your Medium story. The medium will show up the paywall and he might hit the go back option and try to find the information he is looking for. The Traffic you are seeing above is mostly coming from the search engine. I am happy about this.

Measure Your Writing Success On Medium through average read Ratio

Yes, this is right. I believed that any writer's success on Medium depends on the curation rate, publishing on popular publication, and getting a good 60% average read ratio. There are two conditions for this;

  1. The more internal traffic you are getting, the more read ration you have. The read ratio is will be higher because most of the readers will be Medium members.
  2. The more external traffic you got on your Medium stories the less read ratio you get compared to the average read time. This is because the Medium pop-ups or the person have to subscribe to the paywall to read the articles.

Short Stories Read Ratio Vs Long stories read ratio: Which one is the best?

As we observed in the first comparisons of the reading time Versus Reading ratio. One thing we learned comparing it is that shorter stories have a higher read ratio than longer stories.

But, there is a twist in the story.

Longer stories will make you more money, we already have a complete case study where we compared the earnings of different read time articles and we found out that longer stories will make you more money through the new Medium Partner program system for paying writers. You can read the complete case study in the link given below;

Now, the choice is that, find a critical point where the average reading time gives you a 60% to 70% of the read ratio.

Best Practices to increase your Medium articles read ratio

  • Add H2 tags Your Medium stories: This will increase your time spent on your article. Adding more H2 tags will highlight what you are going to talk about next.
  • Quotes:

You can add Quotes which will look like this.

  • Pictures: Add relevant pictures, as it is said “A single picture is better than thousands of words”
  • To Increase your average read ratio on Medium articles try to explain a thing like you are telling a story. Go with the flow, build a plot, and reach toward the climax.

What is a good “read ratio” on Medium?

The average read ratio on Medium is 60% to 70% for writers on Medium getting most of the Internal traffic while for writers that are getting external traffic, the average read ratio on Medium will be 30 to 45%

A view is calculated when a user clicks on the article, a read is defined when a reader reaches the end of the post.

I hope this will helps you.

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