WRITING
Are You Ready For a Writing Challenge?
An invitation to share your point of view about people, the planet, and profit — the triple helix.
For those interested, I invite you to write a piece on a key topic — 3BL. If this grabs your attention then a selection of researched articles to reinforce your point of view is most welcome.
The piece below might get your creative juices flowing.
Are you ready to share a topical issue from your part of the world?
The Topic
Corporate sustainability is a concept that businesses adopt to create long-term stakeholder value. A process that considers opportunities, risk, and challenges that derive from environmental, economic, and social issues.
Corporate sustainability pivots around a long-term balance between people, planet, and the economy, known as the triple bottom line (TBL).

According to Dow Jones:
“Corporate sustainability leaders achieve long-term shareholder value by gearing their strategies and management to harness the market’s potential for sustainability products and services while at the same time successfully reducing and avoiding sustainability costs and risks.” — Dow Jones
Is the Dow Jones statement above a good fit beyond 2020?
The Writing Challenge
With that in mind, I invite all writers to identify and critically analyze trends, opportunities, risks, and challenges that corporate leaders at Multi-national corporations (MNC’s) face today; to develop, implement and maintain a post-pandemic sustainability strategy.
Resources
Should you need some inspiration, additional resources, I’d suggest reading and engaging with experienced writers, topic experts like:
- Leadership — Bill and Kathryn
- Environment — Desiree and Tree
- Business — Dr Mehmet and Marcus
- Writing — Joe and Britni
- Education — George and Jessica
- Self — Michele, Aurora, and B. A.
- Society — Tony and Rasheed
Also, global publications like Inc.com, the Guardian, and Forbes are an incredible source of unique sector-focused research.
So don't be shy, spread your net.
Etiquette
With resources in mind, I also invite you to review guidance articles written by Dew and Linda, such as:
№1 — Ethics by Linda
№2 — Methods by Dew
Final Thought
A fundamental social dimension with respect to the triple bottom line is diversity and inclusion; an afterthought in CSR policies, a mention that’s overlooked or undervalued in real-world situations.
The millennial generation will demand more from corporate citizens.
“I hope that in another 25 years we can look back and point to this as the moment started working toward a triple helix for value creation, a genetic code for tomorrow’s capitalism, spurring the regeneration of our economies, societies, and biosphere.” — John Elkington
What do you want? … I can't hear you … Speak up!






