YouTube CPM Of Over $20: 5 Simple Tips To Make More Money On YouTube
This is an advanced Guide for YouTube Creators To Make More Money with fewer Views.
YouTube is a great platform for video creators to make money uploading videos. CPM is one of the most important tools to measure your success as a YouTuber. What is basically CPM? how to improve it? and how you, as a YouTuber, can make more money from your YouTube videos? This is another mind-blowing guide for YouTube content creators to make more money with their YouTube Video.
What is CPM?
CPM stands for Cost per mile. it is also called “Cost per 1000 impressions” The amount you are actually making is 55% of what the advertiser is paying to you and 45% of the money goes to YouTube from the advertiser.
Let say, the advertiser's CPM is $10, this means that the advertiser is paying you 55% of his money and the rest of his money goes to YouTube. Out of this $10, you will get $5.5 and the rest of the money will go to YouTube.
But, YouTube analytics show you the CPM of your whole channel. It is the average CPM of all your videos.
Remember one thing.
Not all of your YouTube videos will show ads.
It is called monetize playbacks. Let say, you got 1,000 views on your YouTube videos but your monetize playback is only 500, then your CPM will be calculated based on that 500 monetize playback.
Your monetize playbacks may be higher than the number of video views in some cases.
In short, a CPM of over $21 means, with 1000 monetize playbacks, I will make $21.10. If you look into the trend then making this amount of money is way more than the average, the average amount of money YouTube creator is making per 1,000 monetize playbacks is $3-$7.
But, there are some YouTubers who are getting more than $40 CPM on their YouTube videos. The reasons I am going to share with you guys will help you to get higher CPM and make more money on YouTube.
Ranking your YouTube videos will help you get more traffic to your Videos.
Tips To Get a High CPM on Your YouTube Videos
5 Tips that if you use in your YouTube videos will help you increase your YouTube CPM And will make more money on YouTube.
1. The Geographical Location
Let say, you are an Engineer, the per hour wage in a South-Asian country might be lowest for you compared to any Western country. Why is this so? The reason is the “Economy of the country”
So, when someone in the Developed country is watching your ads, then the advertiser is paying more for showing ad to that user, but in under-developing countries, Advertisers pay a very low amount of money to acquire a user.
The reason for this is the “Bidding system”
There is a bidding algorithm, developed by Google to bid the offer to place an ad before a user. The advertiser that wins the bid gets his ads to that targeted user, so the developed economics advertiser bid higher than developing economies and this is the reason you are getting a high CPM on your Videos that are doing well in the developed countries.
2. The Niche of your YouTube Videos
The video niche or Topic is one of the most important factors that determine what types of ads will be shown on your Videos. If your channel is about “Investing in the stock market” then YouTube will try to show you ads based on Stock market investing.
Religious content will give you the worst CPM. On YouTube, videos about Investing, business, Banks, Insurance, how-to-s are making the most of the money.
The audience of these topics is very interested in topics that advertisers are paying a high amount for.
Read: How you can grow your YouTube channel as a Small creator. Most people might often be told you that in 2020 YouTube is a highly concentrated market, but they are wrong!
3. The Video length is the determining factor
If you read the whole story from the top again, you will know that I already talked about “That YouTube ad playbacks might be higher then the number of views”
The reason for this is the YouTube policy to post multiple ads on a Video with a length higher than 10 Minutes.
Longer videos have many pros compared to shorter videos, here are some of them.
- Longer videos rank better in the YouTube search and Google search. The reason why Longer videos rank better than shorter videos is because of the watch time.
- You will get more followers and YouTube might show your video in the browse feature.
- You will make more money.
4. The Audience retention
The audience retention is the most important factor on YouTube to get viral. Do you know why YouTube recommends a video to thousands of people? The reason is that “More of the people are watching that video for a longer time” YouTube is a public platform that promotes talent. If you are making great videos then YouTube will help you grow.
Longer Videos with good audience retention will help you to get good CPM and you will make alot more money on your Videos.
If you want to promote your videos, then you should know about Pinterest Marketing.
5. The Traffic Source and the Device use by your adience
Here are some verdicts;
- If your traffic is coming from Social media then you will get low CPM compared to a YouTuber whos traffic is mostly from YouTube and Google search.
- The type of device your audience is using while watching your video is also a very important factor. People watching videos on Desktop will get you more money than people who watch one of your videos on Mobile.
I hope this article will help you succeed on YouTube and get a high CPM on your Videos.
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