avatarAamir Kamal 🚀

Summary

The article provides strategies for small YouTube creators to grow their channel by leveraging YouTube search through long videos, long-tail keywords, proper tag usage, consistent uploads, and cross-promotion on blogs and social media.

Abstract

The article "How To Grow On YouTube As a Small Creator" emphasizes the importance of understanding YouTube's algorithm and utilizing search traffic to increase viewership and subscribers. The author, who started as a small creator in 2017, shares personal insights on reaching YouTube's monetization threshold by focusing on passion, targeting search traffic, and uploading long videos to maximize watch time. Key tactics include targeting long-tail keywords with lower competition, using tags effectively to aid YouTube's search algorithm, and maintaining consistency in video uploads. Additionally, the article suggests embedding videos in blog posts, leveraging social media, and creating playlists to enhance visibility and engagement. The author also recommends purchasing a domain and hosting to promote videos through long-form blog posts, which can also contribute to revenue through ads.

Opinions

  • The author believes that YouTube's algorithm favors longer videos due to higher watch time, which is a key ranking factor.
  • It is suggested that targeting long-tail keywords is an effective strategy for new creators to rank in search results and attract traffic.
  • The article posits that proper use of tags is crucial for helping YouTube's search algorithm understand and rank video content.
  • Consistency in uploading videos is seen as essential for success on YouTube, with the platform's algorithm allegedly favoring consistent creators.
  • The author advocates for a multi-platform approach, including embedding videos in blog posts and sharing on social media, to increase viewership.
  • Purchasing a domain and hosting for a blog is recommended as a strategy to promote YouTube videos and monetize content beyond YouTube itself.
  • The author emphasizes the importance of every view, suggesting that each viewer could be a potential customer or subscriber.

How To Grow On YouTube As a Small Creator

Getting Traffic from YouTube Search is easy then you think. If you are new to YouTube, don’t get distracted by the fact that you are late in the game.

Photo by Christian Wiediger on Unsplash

I started my YouTube channel in 2017, but due to my college tentative schedule, I didn’t have enough time to upload content into it. I started being a YouTuber full time in June 2018.

Getting views on your YouTube videos is a hard thing to do but I keep calm and believe in myself. After uploading countless Videos, to be precise 150 Videos, I finally reach the YouTube Monetization threshold.

The №1 thing to do before you start your own YouTube channel is to figure out, what thing you are passionate about?

A lot of YouTubers will told that the YouTube market is quiet competitive but isn’t, if you are using the right marketing strategy.

The Number One Thing To Grow On YouTube

The number one thing to grow on YouTube is to target YouTube search.

You have Zero subscribers and you are new to YouTube then this course will help grow your YouTube channel.

Here what you need to grow faster on YouTube and get more subscribers and views on YouTube.

  • Upload Long videos: YouTube introduces a new algorithm according to watch, video ranking factors have been updated. Longer videos on YouTube rank better than those of the short-form videos.

Why Longer videos outrank shorter videos?

Longer Videos rank better because of the “Watch time” factor. Let say, there are two videos, a video of length 10 minutes and another video of 4 Minutes. Both the video get a 50% watch time on average. Now, let for the sake of clarity, both the videos get 100 views.

The watch time of the longer video is 500 Minutes while the Watch time of the shorter video is 200 Minutes. So, the YouTube algorithm favors the video that has more Watch time and ranks the longer video on a certain keyword.

  • Target Long-tail Keywords:

Long-tail keywords have in general less keyword-difficulty than those of shorter keywords. Keywords like “Funny cats” or “How to get pregnant quickly” or “Why I am still single” have a high Keyword-difficulty.

This is a great strategy for anyone to get more traffic. If you are a small YouTuber and want to grow then targeting long-tail keywords will make your day after 20 to 30 days. Yes, it takes time to get ranked on Search engines. Some of the videos rank like fire but for that, you need a very large audience on your channel.

  • Proper use of Tags:
Adding tags to your Videos to give more information to the YouTube search algorithm about your video. Picture credit: My Channel

You can use up to 500 alphabets of tags in your YouTube video tag section. One of the great ways to find tags for your videos is to search the “Keyword” in YouTube search and copy the related keyword to your video.

Add long-tail tags to your video.

You can also read

  • Buy Domain and hosting:

I use the same strategy to promote my YouTube videos. When I published a YouTube video I often write a very long-form post and insert my YouTube video. This is one of the best strategies to grow your YouTube channel and upload your videos.

A domain and a hosting will cost you $120 per year but you can cover your cost with the help of monetizing your blog with the AdSense ads or native ads.

Embedding video in a site is also a green signal for the Video Search engine optimization to rank your YouTube video into Google search.

  • Be consistent: If you want YouTube promote your videos or grow your channel then you had to be consistent, just upload one video in a week but upload consistently.

Consistency is the key to get success on YouTube.

YouTube algorithm is so designed to help YouTubers who upload content on a daily basis. YouTube star PewDiePie also feel the “YouTube burn”

YouTube's new algorithm is also very pro-consistency. If you want to make money on YouTube then you had to get 1,000 Subscribers and 4,000 watch hours of public hours in the previous 12 months.

  • Get more people to watch your videos: According to Gary Vee “, he even cares about one view” One view is one person who is watching you, that one person might be your potential customers.

How can you let more people watch your videos?

  1. Add Videos at the end of your video in the form of blocks.
  2. Add Links of your published videos in your description.
  3. Add and embed videos on Quora answers related to the niche of your site.
  4. Gather your related videos in a single playlist.
  5. Share your videos on social media.

I hope this article will help you to grow on YouTube.

Read more related Medium Articles

YouTube
Youtube Creators
Video Marketing
How To
Youtube Marketing
Recommended from ReadMedium