Summary

The article asserts that on Medium, writers face no direct competition due to the platform's unique dynamics and the ever-growing audience for content.

Abstract

The author of the article argues that the concept of competition on Medium is a misconception, as the platform's environment does not conform to a zero-sum game where one writer's gain is another's loss. Instead, the article suggests that Medium's readership is expanding, with new visitors and writers contributing to a diverse and insatiable appetite for content. The unique experiences and knowledge of each writer ensure that there is always a demand for fresh perspectives on any given topic. Furthermore, the article highlights the continuous growth of Medium's traffic, the constant emergence of new technology and knowledge areas, and the strategic methods writers can employ to increase their content's visibility, such as engaging with competitors' work and submitting to popular publications.

Opinions

The author believes that a writer's success on Medium is not limited by the success of others, rejecting the notion of a finite attention span among readers.
It is emphasized that every individual's knowledge is unique and valuable, providing a distinct viewpoint that can attract readers regardless of the niche's perceived saturation.
The article posits that the demand for content on emerging technologies and trends is always high, offering writers opportunities to establish themselves in new areas.
The author suggests that Medium's growth trend indicates a constant influx of new readers, which translates to opportunities for new and established writers alike.
Engaging with competitors by commenting on their work and submitting to the same publications is presented as a strategy to increase one's visibility and readership on Medium.
The author encourages writers to leverage tools like Semrush to gauge keyword demand and to trust that there is ample space for all content creators on the platform.

You Have No Competition on Medium

Sounds unreal, but it’s true.

If you’re not a Medium member, you can read this article here.

Do you think that your niche is already saturated? That it’s too hard to gain views and reads? That it’s impossible to compete with established writers? As if they’re on the highway and you’re on the catwalk?

Breaking news: You have no competition on Medium!

Why?

Here’s the evidence.

The zero-sum syndrome

It’s when you think that if one article gets lots of views, another gets ignored. Or when one writer gets lots of followers, another suffers with no audience.

This is not a scale.

Photo by Tingey Injury Law Firm on Unsplash

It’s false thinking.

Readers’ attention is not limited. It might be hard to get, but it’s there and it’s growing.

One reader will read more from the same thing, just to validate assumptions, or to learn from experience — what others do in their situation, if it works, and how it works.

Infinite Learning

There are two types of people: those who learn from mistakes and those who learn from others. And those who learn from mistakes eventually start learning from others.

Your experience and knowledge are unique.

No one else on the planet can share the same things.

People are hungry to learn more about what they need to know. So they will explore every point of view there is on the same topic. Yours including!

Exponential growth

Medium grows in stable trends and there’s hardly a chance to decline. That means new readers are coming. And new writers too, but they’re also readers.

Medium’s traffic weekly trend Jul 2023–Feb 2024. Source: Semrush

Look at that graph! A growth from 40 mil. to 60 mil. visitors weekly in 6 months. That’s impressive!

Read more about Medium’s visitors from this article:

Who Are Your Medium Readers

What is their behavior, and what are the most read publications and more insights

medium.datadriveninvestor.com

Constant Change

New technology is born every day. Think about it: a few years ago no one would read an article about AI.

Reality check: new knowledge will always be in high demand!

Today it’s the AI. tomorrow probably space travel or drone flying, who knows? The key is to keep up with the trends.

Food for thought: Now many of the established writers will be able to keep up with the new tecnology shift? And those who do, will be starting from scratch with any new topic— are your chances now seem a bit more even?

The bottom line

The only way to validate your niche is demand.

I use tools like Semrush to search for keywords demand. High competition is a sign that there is also high demand.

The hard thing is to place your content in front of the eyes of your readers, which on Medium can be also an easy thing — just go and comment on your competitor’s works and/or submit to the same publications 😉

Trust me, you have no competition on Medium!

There’s room for every one of us, and even for more. You just need to keep it up! Write!

Believe me, your readers are counting on you!

Thanks for reading!

See you next time!

Yana

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