avatarKristina God, MBA

Summary

The article discusses the optimal timing for publishing content on Medium, suggesting that the beginning of the week, particularly Monday morning, is most effective, while weekends should be avoided.

Abstract

The author, Kristina God, addresses a question from Nicole Hilbig regarding the best time to publish articles on Medium to maximize their reach and impact. God recommends scheduling articles for Monday to Wednesday, with Monday morning being the prime time for publication. This timing allows for the accumulation of views and engagement over the entire week. The article also highlights the utility of Medium's Scheduling Tool as a means to plan article releases strategically. God encourages writers to experiment with different times and days to find what works best for them and suggests that weekends are generally less effective for publishing due to lower readership. Additionally, the article prompts readers to consider their own experiences with publishing times and invites them to join the author's newsletter for further insights.

Opinions

  • Monday to Wednesday is identified as the most effective time to publish on Medium.
  • Monday morning is considered the best single time slot for publishing.
  • Publishing on weekends is discouraged due to lower readership on Medium during those days.
  • Experimentation with different publishing times is recommended to find the optimal schedule.
  • Medium's Scheduling Tool is described as an overlooked feature that is very useful for planning article releases.

What’s The Best Time To Publish On Medium?

What’s The Best Time To Publish On Medium?; Kristina God; Social media photo created by rawpixel.com

Recently, Nicole Hilbig asked me:

I wonder if there is even the right time of day to post, so that it would be useful to schedule my articles.

It was a question in regard to one of the most overlooked but very useful features — Medium’s Scheduling Tool.

If you have an important long form article you want to self-publish, I would recommend…:

  • Over the past 7+ months, I’ve learned that Monday to Wednesday works very well.
  • Early in the week, preferably Monday morning tends to perform best you’ll have the whole week to build up momentum then.
  • I would avoid any day past Thursday, particularly weekends.
  • Not many people are on Medium at the weekend.

I would go to be experimenting and try different times and days.

What’s your experience regarding the best time to publish?

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