Business | Self Improvement | Writing Style

To Whom Do You Write Your Story?

Do you have a business? Do you write stories to market your business? If so, does this story make sense to you?

As I sat down to write, I started looking at the different publications I submit my writings to. I can’t say enough good things about each and every one of them. They’ve all been wonderful in their own unique way and I’m happy they have given me an outlet for my stories.

But I started thinking about how I’m submitting my stories, in terms of getting in front of the right kind of person to which I’m writing.

For example, if someone were to write about techie type stuff, they would submit to a publication where people who were interested in techie type stuff would go, right?

People who write about business would probably write for some business focus publication. That just makes sense.

If you like to cook and try new recipes, you would focus your writing towards other like minded people, and they to you as well.

I know a lot of people who write about a particular subject because they have a business focused around that particular subject and, therefore, market their business through their writing. That makes sense, right?

The point is, if you’re marketing a business, you want to focus your writing and marketing towards a particular type of person, your target market.

For instance, if you’re in the computer repair business, would you want to market towards people who already know how to fix their computers?

If you were a chef and your business is taking complete novices and teaching them how to cook basic foods, would you market to a group of master chefs?

Oh sure, there’s probably a debate as to whether or not marketing to that experienced crowd is beneficial to your business, but think about this, how many experienced chefs would gravitate towards the writings of someone who is teaching on how to make a simple gravy? Probably not many.

The same thing for a techie person. If you know the inner workings of a computer, would you follow someone who is teaching others on what to plug in to each spot on the back of a basic home computer? Probably not.

What about Fitness and Health? If your target audience are people who are out of shape and looking to get a bit healthier, would you market your business to fitness and health professionals?

In terms of growing your business, I’m sure a lot of these people would read your articles and stories, but will they be inclined to follow your business? Pay for your knowledge? Buy an ebook from you?

That’s the stuff I’m starting to think more and more about. I run a fitness based internet business called Top Fitness Strategies. My target market are people over 50 who just want to look better, feel better and lose some weight.

So, of course, I write a lot about health and fitness and even submit stories a few times a week to the publication In Fitness and In Health. But, is that wise for marketing my business?

Please, don’t get me wrong, it’s a WONDERFUL publication and I’ve read a LOT of great material from others who write in that publication. But for pure marketing purposes, is that where my target audience hangs out? I would say no.

The person who is currently out of shape doesn’t research how to get in shape on a daily basis. But, when the focus changes for that person, then he/she will start looking for help. At that point, they would probably start reading stories and posts about fitness and health.

So, it’s kind of a “Catch 22” type of thing. I write for a publication knowing that it’s subscribers aren’t my target audience, but when my target audience appears, I need to be in that publication.

The same with the techie person. The same with chef.

Does this apply to you as well? Hmmm……only you can answer that question.

Will I continue to write and submit stuff to In Fitness and In Health? Of course! As I said, it’s a WONDERFUL publication and a GREAT place for knowledge!

But the challenge has been and always will be, where do you actually find your specific target market? I’ll keep searching and if I find it, I’ll let you know.

Andrew writes in such topics as Health and Wellness, Family, Lifestyle, Food, Business and Humor. Some of his stories are linked below.