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</div><h1 id="19ae">The Major Terms Content Writers Must Be Familiar With</h1><figure id="6482"><img src="https://cdn-images-1.readmedium.com/v2/resize:fit:800/0*xYh2-liHcbG5UaXg"><figcaption>Photo by <a href="https://unsplash.com/@beccatapert?utm_source=medium&utm_medium=referral">Becca Tapert</a> on <a href="https://unsplash.com?utm_source=medium&utm_medium=referral">Unsplash</a></figcaption></figure><p id="ebf0">Before deciding what to write and how many posts to publish every week, you should familiarize yourself with these terms so that your content gets maximum exposure and you keep making sufficient money.</p><ol><li><b>Above The Fold —</b> It refers to the information that appears at the top of a web page or on the front page of a newspaper. You need to write so well that your content or article appears on the homepage. This is what will guarantee your success.</li><li><b>Brand Voice —</b> It refers to the content that is written to represent a particular company or brand. In order to write this type of content, you should use a specific style and need to keep your tone friendly.</li><li><b>Call To Action (CTA) — </b>This is a message that invites the reader to respond to the post. It is a common observation that writers are prohibited from writing a CTA at the end of their stories. In my case, I always write it because this is what encourages the reader to leave their feedback and allows me to improve myself as a writer.</li><li><b>Conversion —</b> It is when a reader or visitor performs a specific action. For example, if you have left a message at the start, middle, or end of the post to buy certain products or to sign up for certain courses and people take action, then the phenomenon will be regarded as conversion.</li><li><b>Evergreen Content —</b> Evergreen content is the content or article that never goes out of style. For example, if you are writing a news story, then you cannot call it evergreen content. Compare to this, tips, tricks, and strategies to make money or to ensure one’s health are evergreen since they keep getting views. Remember that evergreen content is good from an SEO point of view and that this will keep bringing potential customers to your profile.</li></ol><div id="9e96" class="link-block">
<a href="https://readmedium.com/stop-writing-long-stories-content-with-3-to-5-minutes-read-is-enough-abaf30e57ba3">
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<h2>Stop Writing Long Stories (Content With 3 To 5 Minutes Read Is Enough)</h2>
<div><h3>Success on this platform doesn’t depend on long stories…</h3></div>
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iv><p>medium.com</p></div>
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<a href="https://readmedium.com/followers-or-money-what-is-your-choice-35066127c7a9">
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<h2>Followers Or Money — What Is Your Choice?</h2>
<div><h3>Whether you want to get followers or are trying to make money, you have to be persistent…</h3></div>
<div><p>medium.com</p></div>
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</div><h1 id="0b22">Takeaway</h1><figure id="d6b7"><img src="https://cdn-images-1.readmedium.com/v2/resize:fit:800/0*fol4GA8z3tx0-w44"><figcaption>Photo by <a href="https://unsplash.com/@windows?utm_source=medium&utm_medium=referral">Windows</a> on <a href="https://unsplash.com?utm_source=medium&utm_medium=referral">Unsplash</a></figcaption></figure><p id="62b4" type="7">If my little content writing grocery helps you improve the quality of your work, then my job is done.</p><div id="c7b2" class="link-block">
<a href="https://readmedium.com/dont-use-these-photos-if-you-want-your-articles-to-go-viral-56e37e7df351">
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<h2>Don’t Use These Photos If You Want Your Articles To Go Viral</h2>
<div><h3>There are certain types of photos or images that you should avoid using to achieve significant success. Let’s check out…</h3></div>
<div><p>medium.com</p></div>
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<a href="https://readmedium.com/ready-to-build-your-36-million-worth-writing-empire-heres-how-c5a93b6d56b9">
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<h2>Ready To Build Your $36 Million Worth Writing Empire? Here’s How</h2>
<div><h3>Two Irish brothers outplayed the finance industry with only seven lines of code, and there are so many lessons for…</h3></div>
<div><p>medium.com</p></div>
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</div><h2 id="20d1">Did you know these terms?</h2></article></body>
