My Favorite 3 Powerful Tactics That Motivate Customers To Buy
If you don’t use these 3 strategies to motivate prospects — you’re doing it all wrong
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Wooing customers is a little bit like dating.
No, you can’t present the engagement ring on your first date!
There’s a two-way relationship that grows one step at a time before it leads to the church doors.
You can’t rush it,
You can’t skip it.
If you’re looking for the satisfaction of a life-long commitment — you need to follow these three strategies to get and retain a long-lasting relationship with your customer!
Getting to know your date, or getting to know your customer takes a little time and effort.
Kind of like herding cats — but not the same thing of course.
The personality, likes, and dislikes of each date are different, but customers share some commonalities that you, the marketer, can grab onto.
Give them what they want, and they’ll become the loyal, lifetime customers that make your business prosper.
I am sharing my favorite tactics to motivate my customers to buy — steal them today!
· 1. Forget About Selling — Put The Emphasis On Buying
People like to think that all of their buying decisions were reached due to their great ideas and skillful shopping.
Hey, no one is fond of a pushy salesman.
A salesman who “HELPS” them discover the best buy for their buck, on the other hand, is a hero.
I am sure that you have done this too!
When a person walks into your place of business, they are most likely thinking of purchasing BEFORE they get there.
You don’t have to persuade them to buy.
They are “pre-sold” as they say.
You can take it easy, and simply help them decide what the best purchase is.!
Keep your focus on the customer and his needs.
Think about what benefits would he be most interested in.
What is the price range he can afford?
Keep in mind that you are there to serve his needs, not persuade him.
Ah, the pressure’s off!
· 2. Make Purchasing A “Sure Bet”
Buying is a “risky” business.
The higher the price tag reads, the higher the risks are!
Yep, a customer is just looking for a product that satisfies the needs he purchased it for.
The question they ask themselves is… “Is it worth it?”
Hey, it’s a legitimate question.
How often has this happened to you?
The world is full of scams where you spend your hard-earned cash and end up with trash that doesn’t last and that you can’t get serviced.
A few tough lessons — and then from that time on — moving forward — leave customers wary about off-the-cuff purchases.
They want something they can trust..
The time-proven secret of closing the sale- when the customer hesitates
A money-back guarantee alleviates a great amount of concern in the mind of the consumer.
It’s always a win-win for you and your customer!
There’s peace of mind in knowing that if the product doesn’t live up to its claims, they aren’t stuck footing the bill for a piece of junk.
In my online consulting business — I ALWAYS tell my clients (online and offline business owners) to use testimonials– always!
Customer testimonials also clearly tell “would-be” buyers that you do deliver customer satisfaction!
No one can say it better than a satisfied customer, but don’t carelessly use testimonials.
You need a method to your madness.
Pick clear and specific testimonials to use.
And include as much about the customer as you possibly can to lend credence to his testimony!
· 3. Let Them Know That It’s As Quick and Easy As 1, 2, 3
Simplicity — ah, it makes life so much easier.
Yeah, your harried customers are busy and tired.
They don’t want to mess around.
Most of the time, they just want to make the purchase and head home.
Convenience stores testify to the fact that quick and easy often overrides a better price!
Make the buying process as simple as you possibly can.
Remember that not everyone prefers the same method.
The more options you have available, the more customers you will please.
When you’re planning your marketing campaign, don’t forget to point out the quick, fast, and easy benefits of your product.
Remember that value isn’t everything.
Conclusion — and The Takeaway
It’s pretty easy to charm your customers when you know what they like!
Keep these 3 tactics in mind as you go about the daunting task of growing your business and expanding your customer list!
And watch your profits go through the roof!
I hope you have found my article to help answer your questions concerning my favorite 3 strategies to motivate prospects!
Please share your sentiments in the comments section.
Thank you for reading!
My thanks to Sahil Patel for publishing my article in his stellar Reciprocal publication!
I would like to recognize the work of these incredible writers,
Neera Handa Dr, Suzie Alexander, Valorie Lasley, Hermione Wilds Writes, and Sahil Patel
whose writing is over the moon — please read them when you can:
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