avatarAamir Kamal 🚀

Summary

Medium has introduced a new feature allowing publication editors to create and promote newsletters directly within the platform, offering a cost-effective alternative to external email marketing tools and a new avenue for audience growth.

Abstract

Medium's latest update introduces a newsletter feature for publication editors, enhancing their ability to reach and expand their audience. This feature replaces the need for external newsletter services like Substack, as it integrates directly into the Medium ecosystem. Editors can now send newsletters to their followers, promote their newsletters at the end of articles, and even include a description to attract subscribers. The platform allows for the customization of newsletters, advising against redundancy by including the publication name in the newsletter name and emphasizing the importance of a compelling description. Additionally, Medium's newsletter feature is presented as a more economical option compared to traditional bulk email services, which can be costly for large subscriber lists.

Opinions

  • The author suggests that the new Medium newsletter feature is superior to the previous "Letter" option, offering more promotional opportunities and a wider reach.
  • It is implied that integrating newsletters within Medium can lead to increased reader engagement and potentially more revenue for writers.
  • The article conveys that using Medium's built-in newsletter tool is more convenient and potentially more effective than using external tools like Mailchimp, especially for those with a significant following on the platform.
  • The author seems to believe that having a newsletter on Medium is an essential strategy for popular writers to build an email list and grow their audience, as well as to increase their earnings.

Medium Newsletter: How To Add A Newsletter To Your Medium Stories

Medium has just announced Newsletter coming to the Medium publication. A new way to grow your Medium reach.

Photo by RetroSupply on Unsplash

Medium just announced that they are now giving access to Medium publication editors to have their own newsletter. If you were previously using the Substack or any other Newsletter building tool then you need to say Goodbye to those tools and start using these new Medium tools. With this new tool, you can reach a wider audience and can grow your reader base writing on Medium.

Medium Publication editors have a choice to send “Letters” to their publication followers but now they have changed the “Letter” option to “Newsletter”, Medium letter option was very limited, you could only have the option to just send the email to your publication followers while you couldn’t have any opportunity to promote it, and now you could also promote your newsletter at the end of the posts. Here is how it look like;

Medium Newsletter for Medium publication editors/ Screenshot by Author Source: Menlo Blogging

Be careful about the following things;

  • While adding your Newsletter name, don’t add your publication name because it will look very weird when Medium display at the end of your every medium story.
  • The newsletter description is the most important part of the building and growing your newsletter. Make sure to make it concise and attractive as possible.
  • If you click on the “Promote” option, Medium will display your Medium newsletter on every post published in that publication.

When you are done creating your newsletter, you can also copy the link of your Medium newsletter and can add it on your Medium publication homepage, on your blog, or anywhere where you could get your potential readers. The person must need to have a Medium account to subscribe to your Medium newsletter.

How to find your Medium newsletter?

  1. The very first thing you need to be an editor of a Medium publication.
  2. Click on your Medium profile and on the drop-down menu, select “Publication”
  3. Click on your publication.
  4. On the extreme right-hand side, click on the Medium publication profile, a drop-drop menu will appear.
  5. Click on Newsletter.
  6. Add the relevant information in your Medium newsletter.
  7. Boom. You are in business.

This is How your Newsletter will appear if someone visits it directly through your Newsletter link.

A Medium newsletter “The Weekly Bulletin” from Menlo Office when a person visited it from direct link /Screenshot by the author source: Menlo Blogging

There are great advantages to having your own newsletter. Most of the bulk email sending tools like Mailchimp costs alot of money if you have a huge list of email subscribers, while on Medium, you could use its Newsletter feature to get more email subscribers and can send them your already published articles in a publication or ask them to subscribe to your YouTube channel or anything else you have in your bucket list.

If you tick the “Promote” option while building your Medium newsletter, this will ensure that your Newsletter you show up at the end of every post in that specific publication. Here is how it look like;

Medium Newsletter showing at the end of every Medium story if you clicked on the “Promote” option while making your Medium newsletter. / Screenshot by the Author source: Menlo Blogging

Most of the popular writers on Medium use a newsletter to build an email list of readers interested in their articles. Having your own Newsletter, comprised of people have a medium account is the best thing to grow your audience on Medium as well as making more money.

Medium is a wonderful site to publish about something you know about and it costs you nothing.

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