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estions, like, What industry you are working? Is this is a service industry or product industry?This is called to identify your niche.Without having a proper explanation of what niche you are in, you will never target your right customers. The next thing to do is to find out what your customer is searching for?Take, for example, you are working in the insurance sector. What is your right customer searching for?They might search for things like;<ul><li>What is the best insurance for aged people?</li><li>The best insurance for people with age 50</li><li>How to be healthy even after 50? and so on…</li></ul>There could be hundreds of blog posts that you can write to target your right customers. This is what most companies like Ahref, SEMrush, and countless other companies are doing to acquire more customers. Take the example of Neil Patel, digital marketers, and an Entrepreneur, he writes about every possible digital marketing keyword out there and you might find his content on Google if you ever searched for any marketing related keyword.For some people, content is a way of getting leads, while for others, content is the lead.<h1 id="2fb1">Optimize your content for the search</h1>There is a great <a href="https://backlinko.com/content-study">study of Backlinko</a>, that states that “Long-form content get 4X more traffic, 4X more shares, and 77.8% more backlinks, compared to a blog post with an average number of words”It takes time to plan, write, and edit long-form blog posts, the best strategy is to hire a freelancer and invest money on content marketing. The best thing about investing in content marke

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ting is that your content is there for a lifetime.80% of your work starts when you are done publishing a blog post because you have to market it on all the social media channels, plus getting more backlinks so to optimize your content for the search.Getting results on your content marketing campaign may take 3 to 4 months because it takes time to build a solid foundation as well as getting ranked on search engines. Once you ranked on search engines, you can generate leads for a lifetime.<h1 id="e084">Don’t Stop Writing on Your Blog</h1>Search engines don’t care about your blog. They care about the user. If a user visited your site and then returns back to the search page, this means, she isn’t satisfied, you missed a point or you didn’t give the right solution to her problem. This is a huge red flag for the search engines. What happens next will be that they will de-ranked your site from their search engines.Loss, loss, and loss.This is why most of the big companies who write online, spend thousands of dollars on content marketing, they want engaging and the most useful article for their readers. And, so the Internet loves them.If you are getting good traffic from search engines and may probably making thousands of dollars in sales, don’t stop looking.This is what we did as a marketing team. We were getting thousands of dollars in sales from our blog and then sadly, it stopped. The reason, we stopped updating our blog with fresh content.In the 21st century, writing online is a commodity. It is a privilege for every person who is online and writing about something because someday, it will pay you in many folds.</article></body>

As a Startup Founder, You Should Start A Blog

Your customers are searching online, the sad part is that they aren’t finding your products or services.

This isn’t just a blog post but a whole package that will change the way you experience content marketing. Even if you own a blog or not, but the important thing is to “write” if you aren’t writing, your customers are buying someone else products. Your customers are searching on the Internet for the right product, you may have that right product but with a not-so-good marketing strategy, they don’t know about you.

Me and one of my friend run a startup that helps people to find the right tutor for their children's. I was assisting my friend in marketing. We started writing on a blog as well as on Quora about our service. We just give it one hour every day to find the right topic, then to create a content marketing strategy and boom. After 30 days, our customer's acquisition increase by over 50%, and that too with a simple tweak. A simple “Hire the best tutor” button at the end of our blog posts.

Most Startup founders spend hundreds of dollars on social media just to know that they are not getting the required traction, they pay a substantially higher amount of Cost Per Mile (CPM) while not getting any sales.

Identify Your Customers

This includes asking yourself a few questions, like, What industry you are working? Is this is a service industry or product industry?

This is called to identify your niche.

Without having a proper explanation of what niche you are in, you will never target your right customers. The next thing to do is to find out what your customer is searching for?

Take, for example, you are working in the insurance sector. What is your right customer searching for?

They might search for things like;

What is the best insurance for aged people?
The best insurance for people with age 50
How to be healthy even after 50? and so on…

There could be hundreds of blog posts that you can write to target your right customers. This is what most companies like Ahref, SEMrush, and countless other companies are doing to acquire more customers. Take the example of Neil Patel, digital marketers, and an Entrepreneur, he writes about every possible digital marketing keyword out there and you might find his content on Google if you ever searched for any marketing related keyword.

For some people, content is a way of getting leads, while for others, content is the lead.

Optimize your content for the search

There is a great study of Backlinko, that states that “Long-form content get 4X more traffic, 4X more shares, and 77.8% more backlinks, compared to a blog post with an average number of words”

It takes time to plan, write, and edit long-form blog posts, the best strategy is to hire a freelancer and invest money on content marketing. The best thing about investing in content marketing is that your content is there for a lifetime.

80% of your work starts when you are done publishing a blog post because you have to market it on all the social media channels, plus getting more backlinks so to optimize your content for the search.

Getting results on your content marketing campaign may take 3 to 4 months because it takes time to build a solid foundation as well as getting ranked on search engines. Once you ranked on search engines, you can generate leads for a lifetime.

Don’t Stop Writing on Your Blog

Search engines don’t care about your blog. They care about the user. If a user visited your site and then returns back to the search page, this means, she isn’t satisfied, you missed a point or you didn’t give the right solution to her problem. This is a huge red flag for the search engines. What happens next will be that they will de-ranked your site from their search engines.

Loss, loss, and loss.

This is why most of the big companies who write online, spend thousands of dollars on content marketing, they want engaging and the most useful article for their readers. And, so the Internet loves them.

If you are getting good traffic from search engines and may probably making thousands of dollars in sales, don’t stop looking.

This is what we did as a marketing team. We were getting thousands of dollars in sales from our blog and then sadly, it stopped. The reason, we stopped updating our blog with fresh content.

In the 21st century, writing online is a commodity. It is a privilege for every person who is online and writing about something because someday, it will pay you in many folds.