Keys To a Successful Freelance Writing Career
Seriously, almost anyone can do it.
I believe I can say, without fear of contradiction, that a career in freelance writing is the highest aspiration a person can reach for.
Or… or perhaps I exaggerate a bit.
Just the same, I’ve been a freelance writer for several years now, and I often kick myself for waiting so long. While I enjoyed my time working on the layout and production end of publishing, it’s pivoting over to writing that has really brought me a true sense of satisfaction.
I admit it may not be for everyone–despite my opening line. That said, if you’re considering a career in freelance writing, I welcome you. There’s plenty of work to be had, and with some practice and willingness to put in the work, there’s no reason why you won’t do well.
That’s not to say there won’t be some obstacles to overcome. But if you address these challenges sooner than later, you’re that much closer to career success.
For those of you who are tempted to dip your toes into the serene, calm water of the freelance writing world may find some challenges early on. These obstacles need to be addressed sooner than later if you want to see any kind of success in the field.
Here are some essential keys to becoming a freelance writer you should consider.
Don’t think you need tons of experience.
I didn’t have a lot of experience when I started out. I’d written a couple of book reviews here and there, but most of my career was spent designing books and magazines. I wasn’t writing them.
A paid freelance writing opportunity fell in my lap via an old-school chum. By that time, I was ready for a change and decided to take a chance. My old chum was hiring writers to create blog posts on tech topics. I’d been using computers since 1982 and felt confident I could handle the topic for the level of readership she needed.
The writing part was easy enough. Learning to do proper research and citing took a little longer. Editing took some work as well. I made a few mistakes early on, but I learned from those and kept working at it. My editor provided a lot of helpful advice and encouragement.
Today, I manage to make an okay living off writing.
If you are willing to learn as you go, you don’t have to have a lot of experience starting out. What matters more is that you build upon your experience and improve.
Value your work.
You are better than working for peanuts.
Unfortunately, there are a lot of content mills and freelance jb board sites that are all too eager to offer insultingly low rates in the hopes of getting cheap work from desperate beginners.
While it’s true that going rates and costs of living vary worldwide, you are offered a rate for your work that you feel is not worth your time, then feel free to give it a pass.
Often, not only are the rates bad, but you have to jump through a lot of hoops just to get paid–if they pay you at all.
Not all freelance job boards are bad, mind you, but many will try to take advantage of you. Do some research before you decide to sign up with a particular job site. A quick Google search now can save you a lot of time wasted later.
Finally, don’t work for free. “Exposure doesn’t pay the rent,” as they say.
If you’re asked to write an audition piece, get paid for it. Your time and skill are valuable. Don’t let someone take that away from you.
Don’t let desperation for assignments force you into any bad decisions. Be patient. So long as you keep your eyes open for opportunities and keep pitching new clients, you’ll be fine.
Sell yourself.
Get comfortable with marketing both yourself and your services. This means putting yourself out there on social media platforms like Facebook and Twitter and sending direct pitch emails to potential clients.
Yes, there will be rejection. Probably quite a bit.
But it will be worth the effort. If you land one pitch out of a hundred, that’s one more than you’d have had if you did nothing at all.
After a while, as you get your name and reputation out there, you should see those pitch rates improve.
Practice and perseverance are essential, but you have to do it to reap the benefits.
Invest in yourself.
Freelance writing is like any other business. Eventually, you’ll have to invest some money into it if you want to see it grow.
I’m not talking about renting fancy offices or having a top-of-the-line computer.
But proper website hosting with a real domain with your own unique email address?
Yes.
Should you get a Grammarly subscription? How about a pro subscription to Office 365 or Google Workspace?
Definitely useful.
Business cards?
Meh. Only if you expect to be working local only.
The point is that if you find a service or product that will make your freelance writing business perform better, then take some time to see if it’s worth investing in. Not all services and products will suit your individual needs, but others will.
Every tool in your toolbox should make you better at what you do.
A freelance writing career is attainable.
Becoming a freelance writer is pretty straightforward.
Making a living at it takes time.
I did not have a lot of professional writing experience when starting out. I think that I’ve somewhat succeeded is because I took advantage of the advice of other writers, read through countless resources online and in books, and had a bit of faith in myself.
Do the same, and before long, you’ll start to notice an increase not just in the amount of work you’ll be taking in but the quality of work and client you’ll be dealing with.
Sure, you may stumble along the way. That happens. We all stumble from time to time.
But by exercising some faith, patience, and willingness to work, you’ll do well.
Cheers!
About John Teehan
John lives in Rhode Island with his wife, son, and dog. He specializes in tech, health, business, parenting, pop culture, and gaming. Visit wordsbyjohn.net for more info and rates. Twitter: @WordsByJohn2