I Wanted to Know How Dramatic The Losses Would Be if I Didn’t Publish a New Article For Three Days. Here is The Result.
Every Medium author has heard the advice that you should publish an article every day. I kept to it for three months, and my numbers kept getting better.
But how much of this success did I really owe to the daily rhythm? Does the frequency of releases really have that much influence on how many views, reads, and fans I get?
Couldn’t I have achieved the same result with less effort? Did I possibly owe my figures, which have been rising for three months, exclusively to the quality of my articles or the number of my followers?
To answer this question, I had only one option: I had to try out what would happen if I didn’t publish a new article for a few days.
I admit I was a bit afraid of this experiment. After all, I would lose money if it turned out that the release frequency is really so crucial for success.
But the question didn’t leave me alone, so I decided to follow through with the experiment. To keep the possible losses as small as possible and at the same time, get a sufficient database, I decided to limit the experiment to three days.
From the 6th of December 2019 to the 8th of December 2019, I did not publish a single article.
In the following, I list the development of my views, reads, and fans for you.
Spoiler: The results were more dramatic than I expected.
First day without a new article
The very first day resulted in substantial losses. As it turned out at the end of the experiment, the first day without a new article was nevertheless not the day with the most significant losses in the course of the three days.
Here are the naked numbers:
Views
-47.65 % compared to the previous day
Reads
-14.79 % compared to the previous day
Fans
-30% compared to the previous day
It is noticeable that a much smaller decline in reads offsets the dramatic decline in views. The key figures have therefore collapsed sharply overall, but the monetary loss is limited after one day if we consider that the Reads are the critical currency.
Second day without a new article
From the second day on, I give two numbers per key figure. First, I compare the numbers with those of the previous day, and second, I relate them to the last day on which I published an article.
In this way, it is possible to show the dynamics from one day to the next, on the one hand, and on the other hand, the overall development becomes apparent.
Views
-13.15% compared to the previous day
-54.36% compared to last day with a publication
Reads
-18.18% compared to the previous day
-47.8% compared to last day with a publication
Fans
-14.28% compared to the previous day
-40% compared to the last day of publication
The numbers don’t fall as rapidly on the second day as they did on the first, but the total loss continues to rise and is already well over 50%.
At this point, I became very nervous. It’s really not easy to watch the numbers go into the basement even though you could intervene. I would have only had to write a new article to end this development. Not doing it was incredibly difficult for me.
Third day without a new article
Views
-33.82% compared to the previous day
69.97% compared to the last day of publication
Reads
-30.55% compared to the previous day
-63.76% compared to last day with a publication
Fans
50% compared to the previous day
70% compared to last day with a publication
After the downward movement had subsided somewhat on the second day, the figures fell dramatically again on the third day. The third day brought by far the most significant losses compared to the previous day.
I was glad that the experiment was now over. I had to put up with a total loss of 63.97% in the key figure of the reads.
Since the Reads are responsible for the revenues, a similarly high monetary loss can be assumed.
Conclusion
Daily publishing is actually the key to success on Medium. Every day without a new article dramatically reduces all key figures.
Already after three days without a new publication, I had lost more than 60% of my daily reads. This means that my daily income has also dropped by about this value.
The good thing about this experiment was that I’m now sure I’m not putting too much effort into it. Every new article is essential. That motivates me for the future.
To write for Medium has nothing to do with passive income.
But we determine with our commitment to how successful we are.
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