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Abstract

the sky with a pile of good stories. The package shows your professionalism and your commitment to making this project happen. The art and 90% of the job of a producer, is finding the good story (using 3rd party validators, such as script analysts, etc.) and that the team behind the script is the right one. If the team is not the best suited to carry this project, the producer will have to find new screenwriters, a new director, etc. that will improve the team.</p><p id="13e6">It’s for this reason that you have to invest time to elaborate on it. In Filmarket Hub, we’ve seen beautifully crafted packages, where the creators hired a designer. Other times, we’ve received simple, but smart and worked ones, with a clear visual style. These show that they have invested time and effort to make it and that they have a clear idea of what they want. And that is enough proof to show that they want to produce their project.</p><p id="07a3">To give you an example, in Filmarket Hub there is an excellent project that takes the premise of the Chilean Jack the Ripper. Its cost is very elevated, but the script is amazingly well-written and the dossier is very well made. The screenwriter didn’t limit himself to only make the outline of the series, he greatly detailed the season and he took the opportunity to develop in detail his characters and the context of the story. Although the project is not yet in production, it is being discussed with different executives.</p><h1 id="53ed">The ONE PAGE in Filmarket Hub.</h1><p id="efe8">The idea came out during a visit to a film market. In the past, to contact co-producers or production companies that would carry your project, you had to attend a market. If you came up to them with your full dossier, usually you were off to a wrong start. Our reader must understand that in these markets producers are very busy and called to. The only document they want to get is your contact card and <i>we will chat soon</i>. It is because of this, those flyers became very popular as they allowed creators to hand in a short document with the necessary information of their project. That was the premise of Filmarket Hub’s ONE PAGE. It also allowed us to protect from prying eyes the sensible elements of your project (your full dossier and your script); to which interested parties have to get your explicit consent to be able to read.</p><p id="8d74"><b>What information must appear in the ONE PAGE?</b></p><ul><li>Genre</li></ul><p id="c754">Due to the complexity of the production, producers tend to specialized along certina genres. With time they’ve developed a finance & production formulae, and they tend to look for similar projects, so they can bring the project to port.</p><ul><li>Format</li><li>Target Audience</li><li>A short synopsis of the story</li><li>Version of the script</li><li>Budget (if you’re working with a producer, you should be able to elaborate it further)</li></ul><p id="202f">CAREFUL! Be delicate with the numbers. Before writing them down, do your research and get advice from your associate producer if you have one. Mainly, remember that it is not an essential part of the pitch. The most important part is to <b>sell the story beforehand</b>.</p><h1 id="0386">I’m at the beginning of the ladder, how do I start my package?</h1><p id="c10a">In the initial phases, make sure your story is as well-written as possible. There is no better package than a <a href="https://www.filmarkethub.com/script-analysis">script analysis</a>. If you want to go on your own, you can always attend markets, labs, etc., although in those events producers are not looking for ideas. They go to pitch events for that.</p><p id="c4d0">If you’re a team and you have a director attached, you must demonstrate his talent. He or she should bring a <i>Reel</i> proving his artistic and directorial capabilities. On the other hand, you can produce a <i>teaser</i> of the project, for which you will most likely need to get a producer. However, <i>tea

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sers</i> have a risk, especially if they’re not well made, it can deduct value to your project. That leaves us with <i>Mood Trailers</i>, which are very useful to draw attention. However, they do not validate you or the director who might need more time to settle in his strengths. We’ve seen this happen to some projects. Some have fallen. Others have rebounded, because the director went out to get some experience, train and tune their craft.</p><h1 id="ac9e">The Green Light is a star alignment.</h1><p id="a5e4">Which is why we recommend the following:</p><ul><li>Be flexible, this is a marathon you need to be able to adapt to changes.</li><li>train and stay informed.</li><li>Work the visual aspect. It’s cliche, but that is what the reader will get on his first peak and the first value check he’ll make. Therefore, make the tone and style crystal clear.</li><li>This ain’t no sprint, tis a marathon.</li></ul><h1 id="2228">Our reading recommendations, if you want to dug deeper on this subject:</h1><ul><li><a href="https://readmedium.com/how-to-design-a-great-poster-for-your-film-5362cfa26ff6">DESIGN A GREAT POSTER FOR YOUR FILM | by Filmarket Hub | Filmarket Hub | Medium</a></li><li><a href="https://readmedium.com/the-video-pitch-6ed760adbed">THE VIDEO PITCH. by Marta Ávila | by Filmarket Hub | Filmarket Hub | Medium</a></li><li><a href="https://readmedium.com/the-logline-what-it-is-and-how-to-write-it-effectively-a90731ef5c07">The Logline. What it is and how to write it… | by Filmarket Hub | Filmarket Hub | Medium</a></li><li><a href="https://readmedium.com/the-dossier-of-sales-to-give-strength-to-your-script-e1e0486d09cf">The Sales Dossier: Give Strength To your Script | by Filmarket Hub | Filmarket Hub | Medium</a></li><li><a href="https://readmedium.com/the-bible-sell-your-fiction-tv-series-aea24ad07820">What’s ‘The Bible’?. Sell your TV Series | by Filmarket Hub | Filmarket Hub | Medium</a></li><li><a href="https://readmedium.com/accepting-critique-when-and-from-whom-248771c0245a">Accepting critique — when and from whom? | by Filmarket Hub | Filmarket Hub | Medium</a></li><li><a href="https://readmedium.com/one-pages-case-study-stranger-things-7e1c528f3e16">CASE STUDY: INSIDE STRANGER THINGS’ ONE PAGE | by Filmarket Hub | Filmarket Hub | Medium</a></li><li><a href="https://readmedium.com/steps-to-get-the-green-light-on-your-script-645efe09796c">STEPS TO GET THE GREEN LIGHT ON YOUR SCRIPT | by Filmarket Hub | Filmarket Hub | Medium</a></li><li><a href="https://readmedium.com/parasite-how-to-write-an-original-screenplay-ea5ca425db47">PARASITE: HOW TO WRITE AN ORIGINAL SCREENPLAY | by Filmarket Hub | Filmarket Hub | Medium</a></li><li><a href="https://readmedium.com/defining-your-projects-target-cdb254178789">Hit Your Project’s Target Audience | by Filmarket Hub | Filmarket Hub | Medium</a></li><li><a href="https://readmedium.com/getting-access-to-a-decision-maker-1cda08eff25b">Getting access to a Decision Maker | by Filmarket Hub | Filmarket Hub | Medium</a></li><li><a href="https://www.youtube.com/watch?v=70CTpvT3b60">Roundtable UK Pitchbox</a></li></ul><h1 id="1a4c">Andrea Giannone’s (CEO de Filmarket Hub) challenge:</h1><p id="c733">You have a month to contact a professional of the industry: you’ll see how hard it is, the aim is that you develop tools for the pitch:</p><p id="6a78">If you don’t know who to contact, here are two cases:</p><ul><li>Contact the screenwriters of <i>A Quiet Place</i>. <b><i>Or</i></b> the screenwriter of <i>Chernobyl</i> (who has a podcast).</li></ul><p id="54ad"><b>Please, don’t SPAM them</b> (don’t send them your script for feedback), work it up. Ask them something you truly need to go further as a creator, to further you project and your craft; they’re easier to contact than you think.</p><figure id="f3a4"><img src="https://cdn-images-1.readmedium.com/v2/resize:fit:800/0*AOvydO-U1u_JE-Us"><figcaption></figcaption></figure><p id="17cc"><b>You have a month (until 10/08/2021).</b></p></article></body>

HOW TO PACKAGE YOUR PROJECT

Why should you attach a dossier, a pitch deck or a bible to your script? Why do you have to add that information again on a short form in Filmarket we call the ONE PAGE?

Andrea Giannone (CEO of Filmarket Hub), Ana Arza & Jesus Fragoso of the Communication team, answer the questions of what is the package of a project? Why is it necessary? How should it be done? What does a good package bring to your project? And, when should you get started?

What is a project’s package?

Let’s start with what it isn’t: it’s not an accumulation of all the information you have, spilled on a word doc you send to your prof before rushing out of the room. No. It has to make sense, have some sort of structure and be presentable. Sadly, in Filmarket Hub, we see more often than not cases of the first, and that’s a glob.

The secret and the difficulty of a good package is the selection of the information necessary to sell your project in development.

When should I get a head-start?

Screenwriters often face two key moments. One is the enjoyable, creative part where they write their script. The other, that they enjoy much less, is the phase where they need to create and develop the packaging documents and choose the information that is going to be pertinent in order to sell their project. Our advice is that you start as you’re still developing your project.

In the best of worlds, the producer would suddenly ring at your door as you’re adding the final touches to your script. He would politely ask to enter and sit down with you and read your script. As he finishes he would ask to join the team. The reality is that there is too much demand and too much content going around in the industry for this to happen.

It is true that in Filmarket Hub there are cases of screenwriters that submitted only their script and were selected to one of our events and then got a match with a producer.

What service does the package bring?

The first role it serves, and we believe it’s the most important, is that it allows you to better understand your project as it is a process that forces you to sit down and elaborate all the pertinent elements, resources and documents to accompany your script to sell your script. The cost, quantity and quality of these documents vary immensely on the development stage of your script.

The most recurrent package documents we ask you to furnish in your submission are a Dossier, in case of a feature film, or a Bible in case of a TV series. This document is also known as a Pitch deck. The purpose of these documents is to present your project without you having to be present. It is not always necessary to add in the Dossier or Bible. As a screenwriter, you have to consider the necessity to have it for context elaboration purposes. It is important to remember that due to the fact the script you will present will not be in its final form. If you reach an agreement with a producer or an ITT, the most common outcome will be a new rewriting of the script.

You can also add a teaser or pilot episode if it is already developed. Be sure to pinpoint the tone and visual style of your project. Which you should not forget to do in the rest of the documents of your project’s package.

It is also interesting to include the actors, directors and other professionals attached to the project.

The second role the package serves is in part in response to the fact that you could reach the sky with a pile of good stories. The package shows your professionalism and your commitment to making this project happen. The art and 90% of the job of a producer, is finding the good story (using 3rd party validators, such as script analysts, etc.) and that the team behind the script is the right one. If the team is not the best suited to carry this project, the producer will have to find new screenwriters, a new director, etc. that will improve the team.

It’s for this reason that you have to invest time to elaborate on it. In Filmarket Hub, we’ve seen beautifully crafted packages, where the creators hired a designer. Other times, we’ve received simple, but smart and worked ones, with a clear visual style. These show that they have invested time and effort to make it and that they have a clear idea of what they want. And that is enough proof to show that they want to produce their project.

To give you an example, in Filmarket Hub there is an excellent project that takes the premise of the Chilean Jack the Ripper. Its cost is very elevated, but the script is amazingly well-written and the dossier is very well made. The screenwriter didn’t limit himself to only make the outline of the series, he greatly detailed the season and he took the opportunity to develop in detail his characters and the context of the story. Although the project is not yet in production, it is being discussed with different executives.

The ONE PAGE in Filmarket Hub.

The idea came out during a visit to a film market. In the past, to contact co-producers or production companies that would carry your project, you had to attend a market. If you came up to them with your full dossier, usually you were off to a wrong start. Our reader must understand that in these markets producers are very busy and called to. The only document they want to get is your contact card and we will chat soon. It is because of this, those flyers became very popular as they allowed creators to hand in a short document with the necessary information of their project. That was the premise of Filmarket Hub’s ONE PAGE. It also allowed us to protect from prying eyes the sensible elements of your project (your full dossier and your script); to which interested parties have to get your explicit consent to be able to read.

What information must appear in the ONE PAGE?

Genre

Due to the complexity of the production, producers tend to specialized along certina genres. With time they’ve developed a finance & production formulae, and they tend to look for similar projects, so they can bring the project to port.

Format
Target Audience
A short synopsis of the story
Version of the script
Budget (if you’re working with a producer, you should be able to elaborate it further)

CAREFUL! Be delicate with the numbers. Before writing them down, do your research and get advice from your associate producer if you have one. Mainly, remember that it is not an essential part of the pitch. The most important part is to sell the story beforehand.

I’m at the beginning of the ladder, how do I start my package?

In the initial phases, make sure your story is as well-written as possible. There is no better package than a script analysis. If you want to go on your own, you can always attend markets, labs, etc., although in those events producers are not looking for ideas. They go to pitch events for that.

If you’re a team and you have a director attached, you must demonstrate his talent. He or she should bring a Reel proving his artistic and directorial capabilities. On the other hand, you can produce a teaser of the project, for which you will most likely need to get a producer. However, teasers have a risk, especially if they’re not well made, it can deduct value to your project. That leaves us with Mood Trailers, which are very useful to draw attention. However, they do not validate you or the director who might need more time to settle in his strengths. We’ve seen this happen to some projects. Some have fallen. Others have rebounded, because the director went out to get some experience, train and tune their craft.

The Green Light is a star alignment.

Which is why we recommend the following:

Be flexible, this is a marathon you need to be able to adapt to changes.
train and stay informed.
Work the visual aspect. It’s cliche, but that is what the reader will get on his first peak and the first value check he’ll make. Therefore, make the tone and style crystal clear.
This ain’t no sprint, tis a marathon.

Our reading recommendations, if you want to dug deeper on this subject:

Andrea Giannone’s (CEO de Filmarket Hub) challenge:

You have a month to contact a professional of the industry: you’ll see how hard it is, the aim is that you develop tools for the pitch:

If you don’t know who to contact, here are two cases:

Contact the screenwriters of A Quiet Place. Or the screenwriter of Chernobyl (who has a podcast).

Please, don’t SPAM them (don’t send them your script for feedback), work it up. Ask them something you truly need to go further as a creator, to further you project and your craft; they’re easier to contact than you think.

You have a month (until 10/08/2021).