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define the main conflict of your project and also set the genre and the tone. Montauk perfectly accomplished those requirements.</p><figure id="5286"><img src="https://cdn-images-1.readmedium.com/v2/resize:fit:800/1*7dTcyXzlQGhtUT16gafRnA.png"><figcaption></figcaption></figure><p id="69aa">On the One Page, the tagline will appear below the title. The tagline is the selling sentence of your project, the slogan. It’s the most strictly commercial aspect of your project and it must add value to your title. It’s a 3 to 10 words sentence that usually appears on the movie poster. It’s the <b>catchy sentence</b> that resumes the essence of your project.</p><h1 id="aeda">BUDGET AND TARGET</h1><p id="71ef">The key to successfully fill out these fields is to <b>be accurate</b>. If there’s one thing that writers hate to do is to indicate the budget of their script. Therefore, they end up indicating some amount that might not be realistic at all. At the producer’s eyes, this might look unprofessional or a sign of being dealing with an amateur writer. You must be aware of which kind of production your project needs.</p><figure id="50c0"><img src="https://cdn-images-1.readmedium.com/v2/resize:fit:800/1*t3GYdrP8reZ_jK76WVR9Jw.gif"><figcaption></figcaption></figure><p id="6463">If you already have an elaborated and precise budget for your project, congratulations you have the tedious work done. However, if you have no idea where to begin with and you have no professional help there’s an easy trick. Compare the budget of other films or TV series that share some similarities with your project (genre, locations, number of characters…) and you’ll get an idea of how much your project could cost. This would be just an approximated number but it could be useful for the producer to get an idea of which type of project is yours.</p><p id="238c">Be also accurate with the target. As a rule of thumb, all projects aspire to have a broad audience. Nevertheless, you must <b>indicate the main target</b> you’re trying to reach with your project.</p><h1 id="d321">SYNOPSIS</h1><p id="b9ad">Writing a powerful synopsis is not as easy as it seems. The big challenge here is to make a distinction between what is essential and what is complementary. Generally, a short synopsis has between 5 to 10 sentences. The story has to go straight to the point. Montauk’s synopsis defines in five sentences the whole core of the series and provides a clear picture of what we can expect from it.</p><figure id="6d4b"><img src="https://cdn-images-1.readmedium.com/v2/resize:fit:800/1*bzJojcQcibY1vX_xrQoIBg.jpeg"><figcaption></figcaption></figure><p id="53e8">If we breakdown the synopsis of Stranger Things, we discover that is composed of some key aspects:</p><ul><li>Indicates the setting and circumstances: “In 1980 in Camp Hero, a military base located in Montauk, a mysterious experiment goes wrong”.</li><li>Establishes the turning point: “Something gets out and a young boy, Will Byers, vanishes”.</li><li>Introduces the main characters and their mission in the story: “His single mother, Joyce, and the grumpy Chief Hooper investigate his disappearance. In addition, his geek friends, Mike, Lucas and Dustin also search for answers. Back in Camp Hero, Eleven, a strange child with supernatural powers, escapes from the laboratory. She is the key to find Will who is trapped in an “in-between” dimension”. TIP: if it’s relevant to the story, try to define the characters with one perfect adjective so it helps the audience to get a better idea about the overall project.</li><li>Points the story direction out without revealing the end: “Paranormal activities strongly increase and the entire town of Montauk becomes haunted and

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in grave danger. Those who escape will be forever changed”.</li></ul><p id="cdbd">Getting a killer synopsis is a difficult task that requires you to really know your story and the most important aspects of it. If you have a synopsis that is larger than 10 lines try to rewrite it and this time ration the information out. In the end, you’ll get a short synopsis that gets the essence of the story and also sets the tone and genre of your project.</p><h1 id="18d2">REFERENCES</h1><p id="24e1">References are always useful to get a glimpse of the intentions of a project. The “X meets Y” structure can be very helpful in a visually and conceptually way. If done correctly, the mix between two different films or TV series can define the heart of your project. It defines the idea in a short and fast way.</p><h1 id="7974">NOTES</h1><p id="34a7">This is your moment of glory. This is the only field where you don’t have to focus on selling your project but yourself. Producers and companies want to know who is behind the project and why they should bet on you. So sell yourself!</p><figure id="7432"><img src="https://cdn-images-1.readmedium.com/v2/resize:fit:800/1*aySYgAavex4wEPZ67VDDKA.jpeg"><figcaption></figcaption></figure><p id="406a">If the Duffer brothers had entered their project to Filmarket Hub their “notes” space would look more or less like this. It perfectly shows their professional trajectory in the industry:</p><ul><li>Past: they started winning international short film festivals.</li><li>Evolution: it defines their successes. Paramount and Warner Bros Pictures acquired their scripts. Moreover, they directed one of them that was starred by a well-known actor.</li><li>Future: it shows that they’re active in the industry. A recognized director hires them to write and produce a series that will be released the same year.</li></ul><p id="8751">This part of the One Page is the famous “tell me about yourself” of the job interviews. Film and TV series professionals are not interested in knowing your life but how active you’re in the industry. Show your successes and write all that information that demonstrates your experience. However, don’t overdo it and just select the essential information.</p><h1 id="1153">SCRIPT ANALYSIS</h1><p id="b6ae">On the One Page of your project, producers and companies can see your script analysis score <b>only if you hired our <a href="https://www.filmarkethub.com/script-analysis">script analysis service</a> and your script scored 7 or higher</b>. There are several advantages of getting a script analysis.</p><figure id="d100"><img src="https://cdn-images-1.readmedium.com/v2/resize:fit:800/1*T1rZOvZXbvpxEDuZ2l4IDg.gif"><figcaption></figcaption></figure><p id="7213">First of all, you receive a detailed script coverage indicating possible development problems and suggesting solutions to solve them. This way, you will receive constructive feedback from a professional with years of experience analyzing scripts in order to improve your script. A big part of the producers and companies prefer to look into projects that already have a script analysis. The reason is simple, it assures them that it’s worth to waste their time on having a look into the project. If your script gets a high score, your project will get more visibility and recommendations.</p><p id="113f">The script analysis is not only a useful resource for you but also a powerful selling tool. At the Stranger Things study case, a score of 9 would have benefited them and their project would have stood out above the rest.</p><figure id="7a9c"><img src="https://cdn-images-1.readmedium.com/v2/resize:fit:800/1*kqcg1Sp20iztBKvbGXy6rA.png"><figcaption></figcaption></figure></article></body>

When you subscribe your project to Filmarket Hub, the most important thing is to have a remarkable One Page. The One Page is your project’s cover letter. It contains information about your project that is visible for producers and companies (poster, title, tagline, synopsis…). A strong One Page is what encourages the film or tv professional to send a request to access additional information about your project (script, dossier, letters of intent…) that just you will be able to directly accept or reject via our online marketplace.

It’s what ultimately connects you with the industry. For that reason, we bring you a cool case study to understand how to thoughtfully fill all the fields of the One Page. How would the Stranger Things’ One Page look like if the Duffer brothers had subscribed it to Filmarket Hub?

POSTER

This is the first and the main visual reference that film professionals will have from your project. They have to fall in love at first sight. Your poster design determines the mood in which the producer looks into your project. It’s very simple: a dope poster is what motivates the industry professional to read more about your film or TV series.

When the Duffer brothers tried to sell their project, they used the paperback from a Stephen King novel called Firestarter and they added an image of a fallen bike. However, although it alludes to its referents, the genre, and the story it’s not very visual or attractive. Even the fact that it’s completely based on the Stephen King novel could look as not very original at first sight.

Let’s remember that Montauk was a project that was rejected over 15 times. Maybe the poster design was one of the elements that didn’t add any value to the project the many times it was pitched. We can all agree that there’s a big difference between the first poster and the final one which is way more appealing.

Don’t underestimate the power of a great poster. Your poster design helps to differentiate your project over the others. We strongly recommend hiring professional poster services to enhance your project. However, if you have awesome design skills go ahead and be creative. But keep in mind that you must feel confident about the final result.

TITLE AND TAGLINE

The original title of Stranger Things was Montauk. In its origins, it wasn’t supposed to be set in the fictional town of Hawkins but at the Long Island town of Montauk. The main reason was that the plot was directly linked with the Montauk Project conspiracy theory that involved unknown scientific experiments that went from alien contact to time travelling in the abandoned military base of Camp Hero.

As mentioned in a previous post, your title must define the main conflict of your project and also set the genre and the tone. Montauk perfectly accomplished those requirements.

On the One Page, the tagline will appear below the title. The tagline is the selling sentence of your project, the slogan. It’s the most strictly commercial aspect of your project and it must add value to your title. It’s a 3 to 10 words sentence that usually appears on the movie poster. It’s the catchy sentence that resumes the essence of your project.

BUDGET AND TARGET

The key to successfully fill out these fields is to be accurate. If there’s one thing that writers hate to do is to indicate the budget of their script. Therefore, they end up indicating some amount that might not be realistic at all. At the producer’s eyes, this might look unprofessional or a sign of being dealing with an amateur writer. You must be aware of which kind of production your project needs.

If you already have an elaborated and precise budget for your project, congratulations you have the tedious work done. However, if you have no idea where to begin with and you have no professional help there’s an easy trick. Compare the budget of other films or TV series that share some similarities with your project (genre, locations, number of characters…) and you’ll get an idea of how much your project could cost. This would be just an approximated number but it could be useful for the producer to get an idea of which type of project is yours.

Be also accurate with the target. As a rule of thumb, all projects aspire to have a broad audience. Nevertheless, you must indicate the main target you’re trying to reach with your project.

SYNOPSIS

Writing a powerful synopsis is not as easy as it seems. The big challenge here is to make a distinction between what is essential and what is complementary. Generally, a short synopsis has between 5 to 10 sentences. The story has to go straight to the point. Montauk’s synopsis defines in five sentences the whole core of the series and provides a clear picture of what we can expect from it.

If we breakdown the synopsis of Stranger Things, we discover that is composed of some key aspects:

Indicates the setting and circumstances: “In 1980 in Camp Hero, a military base located in Montauk, a mysterious experiment goes wrong”.
Establishes the turning point: “Something gets out and a young boy, Will Byers, vanishes”.
Introduces the main characters and their mission in the story: “His single mother, Joyce, and the grumpy Chief Hooper investigate his disappearance. In addition, his geek friends, Mike, Lucas and Dustin also search for answers. Back in Camp Hero, Eleven, a strange child with supernatural powers, escapes from the laboratory. She is the key to find Will who is trapped in an “in-between” dimension”. TIP: if it’s relevant to the story, try to define the characters with one perfect adjective so it helps the audience to get a better idea about the overall project.
Points the story direction out without revealing the end: “Paranormal activities strongly increase and the entire town of Montauk becomes haunted and in grave danger. Those who escape will be forever changed”.

Getting a killer synopsis is a difficult task that requires you to really know your story and the most important aspects of it. If you have a synopsis that is larger than 10 lines try to rewrite it and this time ration the information out. In the end, you’ll get a short synopsis that gets the essence of the story and also sets the tone and genre of your project.

REFERENCES

References are always useful to get a glimpse of the intentions of a project. The “X meets Y” structure can be very helpful in a visually and conceptually way. If done correctly, the mix between two different films or TV series can define the heart of your project. It defines the idea in a short and fast way.

NOTES

This is your moment of glory. This is the only field where you don’t have to focus on selling your project but yourself. Producers and companies want to know who is behind the project and why they should bet on you. So sell yourself!

If the Duffer brothers had entered their project to Filmarket Hub their “notes” space would look more or less like this. It perfectly shows their professional trajectory in the industry:

Past: they started winning international short film festivals.
Evolution: it defines their successes. Paramount and Warner Bros Pictures acquired their scripts. Moreover, they directed one of them that was starred by a well-known actor.
Future: it shows that they’re active in the industry. A recognized director hires them to write and produce a series that will be released the same year.

This part of the One Page is the famous “tell me about yourself” of the job interviews. Film and TV series professionals are not interested in knowing your life but how active you’re in the industry. Show your successes and write all that information that demonstrates your experience. However, don’t overdo it and just select the essential information.

SCRIPT ANALYSIS

On the One Page of your project, producers and companies can see your script analysis score only if you hired our script analysis service and your script scored 7 or higher. There are several advantages of getting a script analysis.

First of all, you receive a detailed script coverage indicating possible development problems and suggesting solutions to solve them. This way, you will receive constructive feedback from a professional with years of experience analyzing scripts in order to improve your script. A big part of the producers and companies prefer to look into projects that already have a script analysis. The reason is simple, it assures them that it’s worth to waste their time on having a look into the project. If your script gets a high score, your project will get more visibility and recommendations.

The script analysis is not only a useful resource for you but also a powerful selling tool. At the Stranger Things study case, a score of 9 would have benefited them and their project would have stood out above the rest.