THE VIDEO PITCH
The Video Pitch is, as its name describes it, a two minute video that allows you to sell your idea. The best part? As it’s a recording, you can re-watch it, repeat it, edit it and make it better as much as you want, until perfection.
But, where to start?
Firstly, you should start by introducing yourself and the project, then establish what your line of discourse will be, as if you had in front of you a group of investors and you’d like to convince them to invest in your project. But as you will be doing it from the comfort of your home or office, you will skip the part of getting nervous or anxious when in front of big audiences.
That doesn’t mean that rehearsing isn’t important, it is, and you should practice until you are able to explain in a simple, coherent and compelling way what’s your story about, but always leaving the audience wanting to know more: that they want to read your script, that they want to get to know you… and once you’re recording is done, you will be able to share it with just one click.
But, as important as the content you present is, the way you present it also. Getting the attention of your audience, looking them in the eye (in this case, the camera), and conveying confidence and trust is something you should always try to take into account when pitching.
Precisely, one of the tools that we offer for users at Filmarket Hub, is the possibility to upload video pitches to your project One Page, which will appear on the cover of it. In terms of what use does the video pitch have, think of it as an easy, quick and very visual way of getting the producer’s attention, before reading a long and possibly tedious treatment. The important thing is to get their attention over the rest of projects; and images will always leave a deeper feeling and connection (initially), than text.
Don’t leave anything to luck: what’s seen in the background, how you’re dressed, what you show about your story…all contributes to communicate a certain idea about yourself and about the project. You can also complement your pitch with clips from a teaser you shot, images that will support your speech.
And don’t forget to be yourself and show always your best smile!
Now you only need a camera, a good speech and you’re set to go!
So, get on it! Start planning out your video pitch and impress those investors!
