Creating A Blog With The Purpose Of Making Money

How to Make Sure Your Blog is Relevant and Fulfills its Purpose

Make your blog more popular by focusing on its purpose

It can be easy for bloggers to get caught up within the echo chamber of their own social media platforms. This happens because it’s so easy to become friends with people who have similar interests or have a similar worldview as you, which reinforces your opinions and limits your perspective. This can also happen on a larger scale when your blog posts are only shared by people who already agree with you.

A Medium blogger I once shared this thought:

“I think the two biggest problems bloggers have, especially young bloggers, is that they run away from their communities, and they run away from their critics. They aren’t sure how to deal with criticism.”

This matters because when you don’t know how to properly manage your social media, especially when it comes to audience engagement, it will negatively impact your blog one way or another.

Social media is an extremely powerful communication tool that can be used in a variety of ways. A lot of people want to use it for direct interaction with their readers, but most neglect the secondary effects that come from building relationships within their blogosphere.

Once you start missing out on these secondary effects, your blog will lose its purpose and may start to lose its readers.

There are three main ways social media can impact your blog:

1. Sharing Your Posts to Your Social Media Will Boost Blog Traffic and Credibility

Your social media feeds can be used as a sort of “viral” network for sharing your posts. When you share content from your blog to Facebook or Twitter, it’s not only promoting the content, but also the source of that content — you . . . and your blog. By having people share your blog posts to their social media feeds, you have a greater opportunity of having future readers come across your content.

If they see the content first on their feeds, they are more likely to go and read it in its entirety. When this happens, it is important to communicate with them via social media and reply to their comments in order to build a relationship with them that will keep them coming back later on down the line. This process is known as “up-voting” or responding.

For example, if someone leaves a comment on your blog post, you could write back a short reply that they can “like” or “share.” This way, it will cause the commenter to see that you are more than just a digital blogger; you’re also someone who cares about what they have to say and will try to communicate with them when it’s appropriate.

2. Sharing Your Posts to Your Social Media Will Increase Engagement

When you are properly using social media as a communication tool to reply to your readers, it will increase engagement. In turn, this will improve the quality of your blog’s content and help it rank higher in search engines. This is because having high engagement rates on your blog posts increases the amount of social signals you have that point back to your content. The more social signals you have, the higher your content ranks in general.

3. Social Media Can Increase Blog Traffic

A lot of people think that there is a direct correlation between social media and blog traffic. The truth is, it’s more of an indirect relationship. When you have high engagement rates on your blog posts, the social media sharing tools — like Facebook’s “Share” button or Twitter’s tweet feature — will produce a more viral effect when more people end up clicking on your blog posts. This causes more people to view your content, which in turn causes you to receive more traffic.

A step-by-step process of how to use social media on your blog

Here is a step-by-step process that you can use to make sure that your social media is properly engaging with your blog:

• Create an editorial calendar and format for sharing your blog posts. Make it a schedule that you can follow on a regular basis to share all of your content. Make sure you schedule your social media posts to go out around the time that you usually publish new blog posts. If your blogs are published at different times, it will be important for you to adjust accordingly so that everything works out correctly.
• Use a fun image on your social media site and make sure that it’s relevant to the content of the blog post. This will help you to stand out from other blogs and make your posts more visible.
• Take the time to write a quick comment on each of your social media posts. Include a community-friendly comment that includes both a link back to the blog post and one or two sentences encouraging people to click the link, share, or like the post.
• After you share the blog post to your social media profiles, make sure that you are mentioning and thanking the other people who shared your content. Don’t just assume that everything will work out because it’s a self-promoting move — remember to also acknowledge the people who helped put your content on their social media profiles in order to build relationships with them. Engagement is highly valued in this type of environment.
• Don’t forget to promote your blog on other sites. When you share your blog posts on other social media sites, it will help to promote your content and attract more readers. The more places you share your blog post, the better. Just make sure that you don’t over-promote your content. It’s always a balance, but you should try to be fair in how many places you are sharing your content across the web.

Takeaway

If you want to be successful, you need to make sure that your blog is relevant and fulfills its purpose. Social media is a powerful communication tool and it can be used in several different ways. Make sure that you are using it properly by following the outlined steps above. We advise you to continue reading great content, be active on social media and try to work on your social media strategy more often. New articles will be published every week, so subscribe to this blog if you want to stay up-to-date.

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J.D Rehbein-Wrightstein founder of The Savytech articles is a writer who loves to help people discover their hidden potential as well as their true purpose in life. He inspires and educates people on living an awesome life with inspiring articles. Connect with him on Twitter for more!