How Do People Feel About Buying Adult Products?
From excited to embarrassed, people reveal adult purchase emotions

We’ve all seen the awkward part in a movie or television show where someone embarrassingly buys a box of condoms to humorous result. Although online shopping has for the most part eliminated these kinds of scenes from our real lives, there are still times when we may need to buy an adult product in a brick-and-mortar store. But is embarrassment still part of the transaction?
It depends.
“Many people feel comfortable — and even excited — about shopping for their sexual health….”
In a survey by Superdrug Online Doctor, 2,000 people were asked how they feel when they buy certain adult products and the results varied. For example, when asked how they feel buying items like sex toys, lubricant, and lingerie, they reported feeling:
- Excited (41.8 percent men; 41.5 percent women)
- Awkward (21.6 percent men; 21.6 percent women)
- Embarrassed (20.1 percent men; 23.1 percent women)
- Anxious/Nervous (16.6 percent men; 13.9 percent women)
On the other hand, when it came to buying contraceptive products like condoms and birth control, the results were:
- Excited (27.8 percent men; 20.3 percent women)
- Awkward (29 percent men; 29.2 percent women)
- Embarrassed (24 percent men; 29.9 percent women)
- Anxious/Nervous (19.1 percent men; 20.6 percent women)

“Our reluctance to buy sexual health items is no laughing matter.”
Although many people say they have no problem buying adult products, those who feel uncomfortable may go to great lengths to alleviate these feelings. For example, some people have placed contraceptives face down on the counter (40.9 percent men; 45.7 percent women) so no one could see their purchases. Also, 18 percent of respondents between the ages of 45 and 54 have left a store without buying contraceptives because they couldn’t face the cashier, and about 20 percent of heterosexual men and women in the study say they will travel to a drugstore far from their homes when buying sexual products to avoid running into someone they know.
The lengths respondents will go through to buy their adult products may sound amusing, but researchers stress that the uncomfortable feelings people have when buying these items can have real consequences.
“While many people feel comfortable — and even excited — about shopping for their sexual health, a good many still feel constrained or ashamed by the prospect,” explained the blog post detailing the study. “While we may laugh when we hear about people trying to disguise a bottle of lube or packet of condoms in the checkout line, our reluctance to buy sexual health items is no laughing matter. About half of all pregnancies are unplanned, and there has been a 73 percent increase in people seeking care for HIV in the last decade.”
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Source:
Buying For The Bedroom. Superdrug Online Doctor. https://onlinedoctor.superdrug.com/buying-for-the-bedroom/






