How Consistency Beats Intensity for Content Marketing
“Intensity makes a good story. Consistency makes progress.” James Clear, Atomic Habits
These days, I am appreciating the value of consistency a lot more when it comes to content marketing.
I find that consistency helps me build a regular habit of posting on various social media platforms.
Not that intensity doesn’t work.
Intensity helps but I’ve often found my burst of exuberant energy fizzling out, especially when I’m creating too much pressure over a short period of time. I’ve noticed that some people thrive on the excitement and they get great results. Then, there are others who get excited at first but when they are not getting enough results, their enthusiasm start to die out. I often find myself belonging to the second group.
These days, I am less in favour of joining 30-day challenges but I would rather commit to posting 3 times a week until further changes. In fact, it is how I am building my Instagram account. I’m certainly not posting 3 times a day with a reel, story and post. Yet, my account is growing steadily. What I’m glad to experience is a sense of steadiness and dedication with a regular posting schedule.
Consistency versus Intensity
I like the advice given by James Clear, author of the best-selling book Atomic Habits. He said…
“Most people need consistency more than they need intensity.
Intensity: -run a marathon -write a book in 30 days -silent meditation retreat
Consistency: -don’t miss a workout for 2 years -write every week -daily silence
Intensity makes a good story. Consistency makes progress.”
His explanation of what the difference is makes it clear that consistency is to be valued. Indeed, I care about being consistent because I am aligned with my long-term goals. Rather than being stuck, I’m interested in making and building progress.
Consistency in Content Creation
Consistency means that even during times or days when I don’t feel like it, I still show up anyway. Showing up also gets easier and easier because I consistently work on processing any negative self-talk and strengthening my mindset. I work on letting go of the belief that conditions need to be perfect before I show up for the day. Or that I need to have the perfect post before I publish it.
Being consistent with content creation and posting them helps me build a big library of articles. If we are interested to build an online business and at the same time, post content as a way to make a difference in the world, it’s not going to be an overnight effort. From the way I see it, consistency is the cornerstone for building a foundation that lasts. We are building a legacy by making the library of articles accessible online for years to come.
Consistency vs Intensity — what are your thoughts?
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