Google Data Studio vs. Qlik

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Abstract

en Blending Data</a></li><li><a href="https://readmedium.com/4b2d5ea7dcea">How to connect Data Studio easily with Amazon Redshift and Microsoft SQL</a></li></ul><figure id="6dd0"><img src="https://cdn-images-1.readmedium.com/v2/resize:fit:800/1*DYaj7y0svexlpw5oy_gTbQ.png"><figcaption>Example of the Data Studio UI — Image by Author</figcaption></figure><p id="89c8">Google Data Studio is a free and fully SaaS based tool which is hosted in the cloud and operated via a web interface [1].</p><p id="cbc3"><b>Most important Benefits:</b></p><ul><li>It is perfectly integrated into G Mail and Google Cloud.</li><li>It’s for free.</li><li>It’s interface and design is very simple and therefore easy to use.</li></ul><h2 id="373c">Qlik</h2><p id="d890">Qlik Sense comes as a self-service BI tool either from the cloud (so not only on Google Cloud) or as an on-premises version. Besides normal dashboarding and reporting, it also has some Machine Learning features and Qlik server side extensions which can call Python functions [2].</p><p id="85e9"><b>Most important Benefits:</b></p><ul><li>It is suited for all cloud or on-premise environments.</li><li>It provides also statistic and ML functionality.</li></ul><figure id="c253"><img src="https://cdn-images-1.readmedium.com/v2/resize:fit:800/0*0d9uQixeKtRa9QEa.png"><figcaption>Qlik UI — Source: <a href="https://www.prisma-informatik.de/newsroom/wp-content/uploads/2021/05/BI06_21_Qlik_Sense_May_2021_Visualisierungen-768x344.png">prisma-informatik</a>[3]</figcaption></figure><h2 id="eb85">Conclusion</h2><p id="8641">So which tool is better for you or your business? Well,

Options

as always, it depends on the use case. Google Data Studio convinces with it’s simplicity and yet many features and connectors to other systems and above all, it is for free! Therefore, it could be used in your business as a solution for the masses. Most users would probably be happy with it and it costs you nothing. Here, you have to say that it makes sense if you use other Google systems like Google Analytics or the Google Cloud and services like Google BigQuery as a data source.</p><p id="91fc">Qlik, on the other hand, is cloud independent and may be interesting for companies that have a lot of data in other clouds or want to analyze it on- premise rather than in the cloud. However, it also costs a lot more in the full version. Qlik is also equipped with additional features that Data Studio does not (yet) offer. What I personally have seen as a good solution in use is that Google Data Studio is offered for all users to simply do dashboard and reporting tasks and for individual specialisations such as data analytics to acquire a Qlik license.</p><h2 id="7070">Sources and further Readings</h2><p id="98e8">[1] Google, <a href="https://support.google.com/datastudio/answer/6283323?hl=en">Welcome to Data Studio</a> (2022)</p><p id="a950">[2] Qlik community, <a href="https://community.qlik.com/t5/Integration-Extension-APIs/add-python-script-to-Qlick-sense/m-p/1700419">add python script to Qlick sense </a>(2020)</p><p id="d358">[3] prisma-informatik, <a href="https://www.prisma-informatik.de/newsroom/2021/05/qlik-sense-may-2021-whats-new/">Qlik Sense May 2021 — What’s New?</a> (2021)</p></article></body>

Which is the better Business Intelligence Solution?

In times of Big Data, where more and more data is produced and at the same time companies want to become more data-driven with Self Service BI tools, there is an abundance of providers in this area. All of them have their strengths and weaknesses. In this article, I would like to compare the solutions of Google Data Studio and Qlik. Maybe this short overview will help you to decide.

Google Data Studio

Google constantly provides it’s Google Cloud and also many analytical services. One of them is Data Studio. Google’s Data Studio is a very simplistic dashboard and reporting tool for analytics but it has been expanded into a comprehensive business intelligence tool through many updates and connectors in the last years and months like:

Example of the Data Studio UI — Image by Author

Google Data Studio is a free and fully SaaS based tool which is hosted in the cloud and operated via a web interface [1].

Most important Benefits:

It is perfectly integrated into G Mail and Google Cloud.

It’s for free.

It’s interface and design is very simple and therefore easy to use.

Qlik

Qlik Sense comes as a self-service BI tool either from the cloud (so not only on Google Cloud) or as an on-premises version. Besides normal dashboarding and reporting, it also has some Machine Learning features and Qlik server side extensions which can call Python functions [2].

Most important Benefits:

It is suited for all cloud or on-premise environments.

It provides also statistic and ML functionality.

Conclusion

So which tool is better for you or your business? Well, as always, it depends on the use case. Google Data Studio convinces with it’s simplicity and yet many features and connectors to other systems and above all, it is for free! Therefore, it could be used in your business as a solution for the masses. Most users would probably be happy with it and it costs you nothing. Here, you have to say that it makes sense if you use other Google systems like Google Analytics or the Google Cloud and services like Google BigQuery as a data source.

Qlik, on the other hand, is cloud independent and may be interesting for companies that have a lot of data in other clouds or want to analyze it on- premise rather than in the cloud. However, it also costs a lot more in the full version. Qlik is also equipped with additional features that Data Studio does not (yet) offer. What I personally have seen as a good solution in use is that Google Data Studio is offered for all users to simply do dashboard and reporting tasks and for individual specialisations such as data analytics to acquire a Qlik license.

Google Data Studio vs. Qlik — a Comparison

Which is the better Business Intelligence Solution?