From an Inebriated Ant to the Windows of a U.F.O.
What Medium’s New Logo Reminds People Of
Medium has a new logo, which Medium’s Marketing VP explains, was inspired by ellipses.
Did anybody look at those oddball circles and think “ellipses?! Apparently not. Here’s what the new logo actually reminded a bunch of my Medium pals of when they first saw it:
An inebriated ant
The windows of a U.F.O.
A roller disco turntable
A Rorschach writer’s test
A sideways snowman wearing a beret
A bad depiction of the phases of the moon.
Portable holes from a Wylie Coyote cartoon
A caterpillar
A CSS error
Fart bubbles
A bad example of pointillism
A sideways barber pole with dots instead of stripes
Somebody taking a dump
A Damien Hirst dot painting
One of those 1990s video games with really bad graphics
The ‘spinning ball of death’ that you see on your browser when it gets caught in a black hole and then nothing happens.
Congratulations on the new logo, Medium! You really got us thinking. (And by inadvertently bringing lots of extra traffic to a beehouse design site, you’ve probably helped sell a bunch of extra beehouses!)
I can’t wait to see what you come up with next.
(Reader Participation! What did Medium’s new logo remind you of? Tell me in a Response and I’ll add it to the list — and cut you in on the 47 cents I’ll probably make for this post.)
( Writing Coach and Medium Sherpa Roz Warren writes for everyone from the Funny Times to the New York Times and is the author of Our Bodies, Our Shelves: Library Humor. Did this post amuse you? You can buy Roz a cup of coffee here. Because you KNOW this sucker won’t get curated.)
