You need a compelling reason
A simple way to motivate yourself to do the hard things

In this article, I share what a compelling reason is and why every important thing you do needs one.
When we’re stuck at the start
Sometimes it’s hard to begin a task or project because we aren’t in the right frame of mind. We may be feeling doubt about…
- what we’re doing,
- how long it will take,
- if it will change things,
- if we’re doing it right
- or good enough.
Sometimes we procrastinate because we truly don’t want to do the thing.
Sometimes it’s because we actually do want to do the thing, but our reasons are unclear or seem nonexistent.
All of these are why we need to get clear on our compelling reasons. These will help you the most when you feel the doubt. Or dread. Or whatever thought gremlins haunt you.
What a compelling reason is (and what it isn’t)
As a researcher and a life-long overthinker, I’m a big believer in SMART goals (Specific, Measurable, Achievable, Relevant, and Time-based). And not just creating them and measuring progress, but also coming up with compelling reasons for each goal.
A compelling reason is a single sentence that explains how a big task, project, or goal is meaningful to you — a ‘why’ that reminds you what matters.
More reasons why
There’s an important part of goal-setting (and goal-achieving) that I think most people skip: Imagining what your success will look and feel like.
We’re very good at picturing failure. We have stinging memories of what that feels like.
This is another reason why compelling reasons are so important:
Compelling reasons allow us to paint pictures of our success. They remind us of why and how to persevere.
And most importantly, your compelling reasons will motivate you to actually do the thing.
There are long-term benefits too. As you complete several things, your compelling reasons create a collage of the incredible value of all the work you’re doing.
The thought gremlins hate that. It repels them.
Creating compelling reasons in 4 steps
Compelling reasons are reminders of why it’s important to do the thing and how we’ll feel when we’re done. Accomplishment. Pride. Contentment. Freedom. Delight. Whatever other feelings you enjoy.
Here’s how to get started:
- Take a few minutes, pick a goal or project and write down a few reasons why you’re doing this.
- Notice which of the things you wrote generate better feelings; these are the reasons you connect with more strongly.
- Now see how you can combine the strong reasons into a single sentence.
- Next, reframe or rewrite that sentence to be as empowering and motivating as possible.
Now that you have a single sentence, check it against the criteria below.
Well-crafted compelling reasons should:
- Feel compelling to YOU
- Be short and memorable
- Speak to your purpose and values
- Inspire or motivate you (at least a little bit, but ideally a lot)
A compelling reason isn’t:
- What the brief, your boss, parent, partner, or the ‘should’ voice in your head says
- Boring, technical or trite
- Something that feels obligatory or like work
- Goes against what you believe or ultimately want to achieve
A compelling reason is a custom-made motivational poster that doesn’t make you cringe. Done right, it will do the opposite. You’ll look at it and think: YES! Or at least, I can do this.
Make it visible
Now that you have your compelling reason, make it visible in a way that is meaningful to you.
Write it out on a nice sheet of paper or card. Or add it on your calendar. Put it wherever makes sense to you. It’s there for you when you need it later, especially when you’re feeling less motivated.
Bonus tip: It can help to give your tasks compelling titles in your lists and calendar blocks. This is so that when it’s time to do the thing, you get a boost of motivation through reminding yourself why it’s important to you. For example, ‘Do taxes’ is never thrilling and probably generates feelings of UGH just reading those words. However, ‘Demonstrate to the government why I’m a kickass professional’ is much more compelling. At the very least, it’s mildly amusing, which is a much better way to get started.
How far does this go?
Sometimes we have to dig real deep to find our compelling reason for doing something.
If you dig and dig and you can’t come up with a compelling reason, dump the task.
If you absolutely can’t dump the task, you’re not digging deep enough.
That is, you do want to do it. There is a reason — you’re just not fully aware of or on board with it yet.
You need to realise what that reason is and reframe it in the most empowering way possible.
Sometimes our compelling reasons aren’t what we (or society) typically expects, and that’s fine. The only thing that matters is whether your reasons for doing things are motivating to YOU.
It’s perfectly ok to have “I’m doing the inventory audit for my boss because it’s important to me to lay low at work and not get fired while I look for another job” as your compelling reason.
Or better yet, “By doing this task now, I ensure that I’m in good standing at work, which gives me peace of mind and positive energy for job searching later this evening.”
Notice if you experience a slightly better feeling in your body as you read the second sentence. That’s the power of reframing.
You can do anything you want, as long as you like your reasons for it. Might as well make them the most compelling, empowering reasons you can think of
If you want help with figuring out your reasons for doing stuff and how to make them more compelling in a way that motivates YOU to go do it, get in touch
Originally published at https://www.witten.kim on July 27, 2022.
Kim is a life-long overthinker who has overcome many challenges to turn her mental energy into a super skill for getting things done and feeling great about it. She’s on a mission to help others do the same. Join the expert thinkers who are gaining clarity and focus with weekly insights in the Hold That Thought newsletter.





