Would You Like To Challenge Coach Tony?
Let’s get ready to rumble!
Medium used to be a place where good ideas found you, but it’s not enough to be good anymore. You have to be better.
You should be better at programming, better at marketing, and a better human overall.
In a recent post about Mastodon, Coach Tony, Medium CEO, reminded us of Medium’s mission. It’s “to deepen people’s understanding of the world by helping to share the best ideas and best information.” [bolding mine]
It seems to leave little place for humor, satire, personal stories, memoir, poetry, or fiction.
Medium appears to back away from a place where good ideas find you to one closer to the better human publication’s goal: “to bring you the world’s most trustworthy writing on human potential and self-improvement.”
When he became CEO in July last year, Coach Tony said he was “coming to Medium to double down on our publishing tools [and] on the quality of our subscription on behalf of readers.”
I fully support these goals as a prolific writer and reader on the platform. I love the idea that my feed is full of quality articles I want to read.
And that includes fiction as well as non-fiction. I want the information, but I also care for the satirical takes and the humorous articles. I want to learn, but I also want to have fun when reading (and writing) on the platform.
I think Coach Tony got it right in the first paragraph of his first article as the new CEO: “There are so many different reasons to read Medium and so many different reasons to publish on Medium. We are a very large community consisting of hundreds of millions of readers and many thousands of authors. That is our strength.”
Sharing the best information and best ideas sounds like something Wikipedia or The Guardian would want to do, and I don’t think Medium has any chance to compete with them.
But Medium has something nobody else does, an incredible diversity of voices and experiences.
Some here are experts and share high-quality and backed-up information with their readers. Others are like you and me — people who want to share their lives and writings with the world.
Some use journalistic or even scientific approaches to present their ideas. Others use humor or fiction to do so.
While ideas and information can help us become better people, I think they talk only to our conscious minds. And we also need to talk to our unconscious, the invisible part of our brains where emotions boil and steer us in unexpected directions.
“Until you make the unconscious conscious, it will direct your life, and you will call it fate.” — Carl Jung.
Self-help and non-fiction articles don’t speak to the unconscious.
Fiction, poetry, memoir, and humor do.
We need both.
Medium has both.
And an algorithm trained to share them with readers. It would be a shame not to use it.
I challenge Coach Tony to make Medium a place where readers find what they want to read. It might include the best ideas and information but shouldn’t be limited to them.
What about you?
Would you like to challenge Coach Tony?
You’re welcome to do so in this publication.





