Why Nonprofits Need to Put Fundraising on the Back Burner
Shock therapy is needed to jump-start charities in peril before it’s too late.
Let’s dance the fandango with funders!
If we do as they ask, they will provide us with lots of $$$.
What a dysfunctional relationship. Is your nonprofit looking for a trusted partner or another sugar daddy?
Nothing could be more dangerous to your mission than chasing money. Because that’s when organizations let their identity get twisted and take their eye off of what they really stand for. It’s also when delivering on the promise of the mission gets overshadowed by other priorities.
Yet that’s what many charitable organizations do. In fact, raising money is what many nonprofits see as the key to sustainability. The reason this has become conventional wisdom?
Scarcity mindsets.
And that’s why nonprofits compete vigorously with each other for limited funds with strings attached. Instead they could be attracting resources.
A funeral dirge can be heard in the distance.
Ideas are being sent to the graveyard. Day after day.
Why?
Because nonprofit employees are being kept in a box. Restricted to the job description. Who they are misunderstood. What they want to contribute disregarded. What they bring to the table unexplored. Why they are serving irrelevant. Where they fit into the vision unclear. How they make a difference not appreciated.
How does that help nonprofits grow?
It doesn’t.
Bringing people together to move toward a shared purpose is a powerful process. It is more important to sustainability than raising funds. Money is part of the harvest-not the tilling of soil or planting of seeds. Attracting, appreciating and growing human capital is the true foundation of sustainability.
So now is the time.
To build harmonious relationships. To clear the clutter. To accept, understand and forgive. To help a diverse multi-generational workforce to bear fruit. To break boundaries and create new possibilities.
Is your nonprofit ready to conquer adversity and limited beliefs?
“We acquire the strength we have overcome.” Ralph Waldo Emerson, The Conduct of Life






