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Summary

The article "What Can You Do When Your Views Are Down? The Lucifer Approach" offers a playful, proactive strategy for freelancers to cope with a seasonal slump in online engagement.

Abstract

The piece, inspired by the TV series "Lucifer," suggests that freelancers should not panic when their web views decrease, especially during the summer. Instead, they should adopt a confident, devil-may-care attitude, akin to the show's protagonist. The author advises to smile, understand the seasonal nature of traffic fluctuations, and remain active by engaging with the community, writing, and reading more. The article emphasizes the importance of persistence and hard work, assuring that consistent effort will lead to a rebound in views and potentially viral success. It also encourages supporting fellow writers, suggesting that such investments yield significant returns over time.

Opinions

  • The author believes that freelancers should not be discouraged by a dip in views, particularly in summer, as it is a common trend.
  • Engaging with the community and producing more content is seen as a key strategy for long-term success, even if the immediate payoff is not evident.
  • The article conveys that freelancing has its ups and downs, and a resilient mindset is crucial for enduring the low periods.
  • It is suggested that maintaining a positive, almost mischievous attitude can improve one's mood and approach to handling a decrease in web traffic.
  • The author implies that giving up is not an option for dedicated freelancers, drawing a parallel between perseverance and reaching a metaphorical 'heaven' in one's career.

What Can You Do When Your Views Are Down? The Lucifer Approach

Get wicked with this diabolical step-by-step guide.

Photo by Lorenzo Fustaino on Unsplash

So your views are down. That’s ok, so are mine and I’m not sweating it. Do you know why? Because I have a very important tool at my disposal. It’s called The Lucifer Approach. The name is inspired by the riveting TV series with the same name, that I may or may not have binge-watched for the past 3 days.

I can neither confirm nor deny. But it did help me come up with an awesome plan to beat the stats slump so you do the math.

Of course, when you check your stats and see the views are down, waaay dooown, the natural first reaction is to panic. But don’t! Ever seen Lucifer panic? Nah! So you shouldn’t either!

What to do instead:

Smile.

A bit of a devilish smile goes a long way and it puts you in a better mood to handle the drop in views from a more relaxed perspective.

Investigate the case.

Is it summertime? Yes. So what do you expect? People are out, making out on blankets, enjoying sweet summer nights and you imagine they’ll be here reading your articles? No, you have to cut them some slack and know they’re coming back in September when things cool down and they need advice on how to make back the savings that they blew through while having fun in the sun.

Stats always go down in the summertime. Don’t be discouraged. Being a freelancer has its ups and downs and summer is usually a down. If you don’t give up, you’ll be riding the high wave in no time.

It’s part of the thrill of freelancing and you love it, don’t you, you little devil?

Put yourself out there.

Don’t be boring! Get involved! Socialize, charm, hypnotize!

How does that translate in terms of stats? Read more! Write more!

Support your fellow writers by reading their work and I guarantee you will get back your investment tenfold. It might not be an instant return (although sometimes it is) but you will get it back, that’s a guarantee.

Put more of your work out there. Yes, you will be doing more work for the same number of views or even less but again, it will pay off. Instantly? Maybe. But probably not. However, the more articles you published, the more views and the more chances at becoming viral.

Quantity is not everything, but it matters. Just like size. Ask Lucifer!

Moral of the story: smile and do the work. You can even skip smiling. But do the work. Regardless of your stats. Regardless of your mood. Regardless of the time of year. Hard smart work will always pay off.

Hell is paved with good intentions, but heaven is paved with people who never gave up. Where do you want to be?

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