Video Keyword Research for YouTube

learn this free technique

This is the ongoing series of “YouTube for writers”.

What Is Video Keyword Research? Why do we need it?

When you go grocery shopping and in case you aren’t able to find the products on your list, what do you do?

You ask employees of the shop and they are able to direct you based on the keyword/item name you give them, right?

When you are trying to find some videos on YouTube, you need keywords or the video name you are searching for.

Examples of keywords are — Productivity for writers, SEO tips, selling products on Gumroad, and so on.

Why Is Keyword Research Important for a YouTube Channel?

You need to understand this from the viewer’s point of view. If they are searching for a particular video, they are going to type the keyword in the search bar. So your task as a content creator is to rank on the first page for that keyword. In this way, it becomes easy for your viewers to find your videos.

Your videos have better visibility if you are in the top 5.

If you don’t rank on the YouTube Search?

How your video is going to reach your potential viewers?

I don’t think anyone has ever got 0 views on any video. In my experience, I have been in three different niches and none of my videos ever got 0 views. It will always be two to three digits views per video. Yes, it depends on various conditions like keywords, consistency, and so on. But, when keywords are wrong then you are likely to get low views.

…and low views mean low money from YouTube as well.

How to Find Keywords for YouTube Videos

There are many ways in which you can do your keyword research. Paid and free options both are available for you. But I do my research for free so I will tell you my entire process.

YouTube Autocomplete

This is the simplest and the most famous one out there. If you don’t know how to research or don’t have in-depth knowledge then this simple technique will work for you. I started with this only for my technical Youtube channel.

Consider that I am looking for the Productivity keyword then -

See the options you are getting from a single keyword. You are getting so many autosuggestions. Now choose your target keyword and explore it further.

If you see every keyword then there are 2 or three or more keywords related to it. These are long-tail keywords.

“Productivity” is the short-tail keyword.

“Productivity for writers” is a long-tail keyword.

“Eggs” is a short tail keyword.

“Make scrambled eggs fluffy” is a long-tail keyword

Conclusion

There are many ways in which you can find keywords for your videos. Some are free and some are paid. Free ones usually take time but it’s worth it. If you are completely new then I would suggest you try free methods first. Once you start making some money then go for paid ones to save time.

I am going to be revealing more free keyword research methods for your YouTube videos soon in my next article.

Stay tuned!

If you want to know more about making money on Fiverr, then you can check out my book “Small Ebooks, Big Money”. Happy Writing Journey!