Medium 2.0 Just Got Better
If you liked Medium 2.0 you will love the upgrades.

Medium 2.0
If you missed out on the rollout of Medium 2.0 you can read about it here. Yes, it is my proposal, but Medium is our platform choice. These changes make Medium the best it can be.
Feedback is important, especially when you are not the user of your product. The people at Medium headquarters responsible for introducing ideas to improve the platform need to know what it’s like starting from scratch.
Most writers do not bring home the bacon writing on Medium, therefore, the largest pool of writers lack incentive to keep writing. The 2.0 version of Medium addresses this drawback. There have been recent bonus distributions to Medium’s credit, more on this at the end.
Now it is time for the first upgrade to Medium 2.0. You may like the upgrades more than the 2.0 rollout. Caution, once these ideas get in your head you won’t get them out.
The Featured
The Medium homepage will provide a dedicated section to debut stories of various writers as a reward for publishing a certain number of stories in a period. For example, say I publish 10 stories in a month or it could be a certain amount of words written in a month, this would then allow me to choose one story to promote on medium’s homepage.
These articles bypass the current curation criteria. You want to lower the bar while still having common sense guidelines, but someone would still review stories for curation. This will reward people to write more, even those who are currently not earning much money.
How often a writer gets featured is a function of month-to-month publishing metrics. Details are negotiable. I need more data to fine tune the program.
There are currently featured writers in each topic, but being featured on the homepage gives writers an opportunity to reach a broader audience. The trending section seems to only catch political announcements or programming articles.
Who knows, writers may discover they are interested in a topic they did not previously consider reading. Customization is important but I don’t think this feature would violate the personal touch to each of our homepages.
Paid Promotion
It is refreshing to have content uninterrupted by advertising. I like the subscription model. I think it’s the future of most platforms, especially once we pull the advertising rug out from underneath the tech giants. We should, however, have a type of internal advertising.
This means writers may promote their content through a form of paid promotion. The content promoted will not act like pop-ups. The articles will show up in a dedicated section of the homepage. We absolutely should allow writers on medium to promote their stories with a type of direct marketing, here is why.
There is work we never see because it gets lost in the crowd of all the content posted on the platform. Allowing writers to promote their story will help bring the best content to the forefront because you will most likely only pay to promote your best work.
Over time, this will speed up achieving success for those writers who publish work people want to read. Also, the additional money brought into the platform though this program deposits to the subscription pot. Earnings would increase for writers succeeding with the current model. We all win.
These features could also be added to the topic pages, but at a lower cost than the homepage.
This concludes the upgrades to the system, but let’s discuss the money on all of our minds.
The Mystery Money
There have been two rounds of incentive paid out recently to certain writers. This was a welcoming sign because it shows a willingness to experiment with incentives. Now, I did not receive the bonus, but I worked almost a decade in an incentive driven business model. Here is what I can tell you about incentives.
People have to know the incentive is out there.
I only learned about the bonuses because others wrote about it. The rollout of this incentive program exposed a communication gap between Medium and its users. In fact, the best information out there on how to excel on Medium is from other writers. It’s good to learn this way, but personally I want to hear it directly from Medium too.
Incentive doesn’t need to be a mystery.
You want people to know exactly what needs to be done so they have a shot to earn the money. You are losing bang for your buck when everyone is guessing how it works. Here again, I only got insight about the incentive from another writer.
Now, if your only goal is to get those specific writers who receive it to keep writing or to write more, mission accomplished. If your aim is to get everyone to write more, then being transparent about the process will be most effective.
Writers who received the bonus need to know how to replicate what they did to earn it. Writers who didn’t receive it get empowered by knowing exactly how to earn the incentive. Medium will benefit from this approach.
If Medium needs a PR person to introduce these changes to the platform, there are writers who would do it without direct payment. The article itself could generate revenue like any other published work.
Recap
Medium 2.0 empowers writers and readers by allowing us to reward content we like, it’s a must have feature.
The first round of upgrades further enhances the user experience, here is how. Writers may promote their content through a paid promotion program which will increase the earnings of all writers. Writers who publish consistently to the platform get to choose one of their stories to feature on Medium’s homepage.
Thank you Medium for this platform, let’s do something great.






