Unveiling the Extraordinary World of Medium

Beyond the Ordinary use cases of Medium writing

“Medium means earning money through a Partnership program.”

“Medium means being an influencer to show off YT, and Instagram links to accentuate audiences.”

“Medium means starting new publications.”

That much?

No! there is another world beyond all of these with better use cases of Medium as a content-sharing platform beyond what we can think of usually.

In this article, I will uncover them based on my experiences in a practical way.

points are below:

Showing MVP including business pitch

One of the use cases of Medium that you may not have considered is to use it to show your minimum viable product (MVP) and pitch your business idea. An MVP is a version of your product that has enough features to validate your assumptions and test your market. A business pitch is a concise and compelling presentation of your value proposition, problem, solution, and market opportunity. You can run this in the form of campaigning for market research.

The medium can be a perfect platform to showcase your MVP and pitch your business for several reasons:

• It has a large and diverse audience that can give you feedback, validation, and exposure instead of only depending on SEO ranking.
• It has a simple and elegant editor that allows you to create stunning visuals, embed videos, and add links to your product.
• It has a built-in analytics tool that lets you track your views, reads, claps, and fans. U can use these stats for your market research.

• It has a community of entrepreneurs, investors, and mentors that can offer you advice, support, and connections.

To use Medium to show your MVP and pitch your business, you need to follow some best practices:

• Write a catchy headline that grabs attention and sparks curiosity.
• Use a hook in the introduction that explains why your product is unique and valuable.
• Tell a story that illustrates the problem you are solving and how you came up with the solution.
• Show your MVP in action with screenshots, videos, or demos either by uploading content or embedding external links.
• Highlight the benefits and features of your product and how they address the pain points of your target customers.
• Include a clear call to action that invites readers to try your product, sign up for updates, or contact you for more information.

Now, when our MVP article is ready simply, share your story on social media, relevant publications, and groups to reach more potential customers and investors.

You also can add your written Medium piece on your company website or directly share with customers on demand of query to reduce email writing. It’s a time-saving trick.

Old is Gold: repurposing your articles:

Another use case of Medium that to use it to generate tweets and LinkedIn posts from your old articles. If you have been writing on Medium for a while, you might have a lot of content that is still relevant and valuable to your new followers on social media. But how to utilize your old articles in a wise way and don’t get these buried and forgotten?

One way to do that is to repurpose your old articles into tweets and LinkedIn, Facebook posts, and other social media platforms. This can help you:

• Reach new readers who may not have seen your articles before.
• Remind your existing followers of your expertise and insights.
• Boost your traffic and engagement on both Medium and social media.

Create more value from your existing content without spending too much time or effort.

To repurpose your Medium article, just follow a couple of steps as mentioned below:

• Choose an old article that is still relevant and interesting for your audience.
• Identify the main points, takeaways, or quotes from your article that can be turned into tweets or LinkedIn posts.
• Write short and catchy messages that summarize or highlight your points, takeaways, or quotes, and include relevant hashtags, emojis, or questions to make them more engaging during posts on other social media.
• Add a link to your article at the end of your messages to drive more traffic to your Medium story. That’s it. Voila!

You can use any social media scheduler(like Buffer and so on) to post on time.

Using Medium to generate tweets and LinkedIn posts from your old articles can help you revive your old content and reach more people. It can also help you create more value from your existing content without spending too much time or effort. So don’t let your old articles collect dust. Turn them into tweets and LinkedIn posts and see what happens. You might be surprised by the results.

Showcase Your Project Work and Boost Your Career

Showcase your project work and link it with your portfolio, cv, or resume to impress your potential employers, clients, or partners with your work. If you are looking for a job, a freelance gig, or a collaboration opportunity, you can use Medium as a platform to articulate in an elaborate way. You need You need to stand out from the crowd and prove your value.

Below steps are here to show your work and experience :

• Write a clear and catchy headline that summarizes your project and its outcome, including a hook introduction.
• Tell a story that describes the problem you solved, the process you followed, the tools you used, the challenges you faced, and the results you achieved.
• Show your project work with screenshots, videos, charts, or demos.
• Highlight the skills and experience you gained or demonstrated from your project.
• Include a link to your portfolio, cv, or resume at the end of your story to invite readers to learn more about you and your work.

We sometimes may not be able to articulate everything about our work in a CV or resume. To stand out we can always explain in Medium more details. This is the best place to storytelling about our works and experiences and is easy to share.

During interviews, you can also use them as a handy explanation tool.

Feel free to connect with me on Linkedin , Medium and Topmate.